Myth 1. Marketing is the same as advertising
Posted: Thu Feb 20, 2025 3:57 am
This is the most widespread myth.
When most people hear marketing, they think of advertising.
In their opinion, it concerns a few – those who can pay to advertise.
Marketing begins long before advertising (which is done in many different ways), often by identifying a product or service that is missing from the market and creating it.
Or, by offering an existing service in a different way than it has been done so far.
We also do marketing when we politely deal with a dissatisfied customer, trying to greece mobile database understand what went wrong.
We also do marketing when someone receives our newsletter and reads our blog, even if they don't buy anything from us. But they know us and may talk to someone who is interested in our services.
For example, not everyone is renovating their home, or getting married. But they have a friend or relative who is looking for an architect or photographer.
Advertising is one of the ways that someone can choose to make their offer known.
However, it is not the only or smartest way to get to know you. And it is certainly not the most economical.
When most people hear marketing, they think of advertising.
In their opinion, it concerns a few – those who can pay to advertise.
Marketing begins long before advertising (which is done in many different ways), often by identifying a product or service that is missing from the market and creating it.
Or, by offering an existing service in a different way than it has been done so far.
We also do marketing when we politely deal with a dissatisfied customer, trying to greece mobile database understand what went wrong.
We also do marketing when someone receives our newsletter and reads our blog, even if they don't buy anything from us. But they know us and may talk to someone who is interested in our services.
For example, not everyone is renovating their home, or getting married. But they have a friend or relative who is looking for an architect or photographer.
Advertising is one of the ways that someone can choose to make their offer known.
However, it is not the only or smartest way to get to know you. And it is certainly not the most economical.