Rock my Business: How Ambra University conquered the top of Google with the Rock Content strategy

[zihadhasan01827]

For many people, earning a college degree is a big dream.

Imagine that you are Brazilian and you can graduate from an American university and, most interestingly, in your native language. Now, imagine the countless doors that this diploma could open for you to get your dream job.

Have you imagined it yet? Yes, this is possible!

Ambra University is an American university based in Orlando that offers undergraduate and graduate courses in the fields of Brazilian business and law.

Courses can be taken on campus (in person), online, or in combination (blended).

The university believes that teaching should be carried out with high quality, offering training with individualized assistance, development of technical and social skills, allowing flexible study and providing institutional support.

Ambra's blog is "Direito Profissional", which focuses on the Content Marketing strategy in the university's online law teaching, mainly for the new Master of Laws , Master of Conflict Resolution and Master of Compliance courses.

How did Ambra come to Rock Content?
Ambra University had invested heavily in paid advertising and relied on Google Ads to be seen by its leads .

This was because she did not have a consistent content strategy that would allow her potential students to find her on search engines.

It was then that the institution changed its paid audience oman mobile database for its own, consistent and recurring audience, investing in Content Marketing for its blog.

At that point, Rock Content took action with a strategy developed specifically for the North American university to obtain a high volume of organic traffic, so that its people could find it in the first positions on Google pages.

If you had to build your audience on a platform you can't control (Google Ads) and one that's completely customizable (blog), which would you prefer?

It is true that having unlimited access and power over a strategy to win over potential clients is much more advantageous than having them in an unstable environment (paid media) and, even so, obtaining results in a predictable way is almost a utopia.

It is from this perspective that we want to share with you this very successful case that Ambra University and Rock Content built together.