Find out more about how to create a Facebook ad that drives conversions.
Posted: Sat Dec 07, 2024 6:00 am
An example would be an automated SMS with a special qatar mobile phone numbers database discount going out on the morning of a customer’s birthday. Shipping updates are another key ecommerce communication that works well for SMS.
Just keep in mind that you need the contact’s permission to send them SMS. Also, some countries regulate this kind of marketing heavily so check before you send.
Example of SMS marketing tool interface.
SMS marketing is great for limited-time offers
Organic social media marketing
This is your unpaid presence on social media platforms like Facebook, Pinterest, Instagram, TikTok and wherever else your audience hangs out. Today it's an absolute must to be discoverable on such sites. It’s a way for people to know you’re in business and often determines if they will visit your website at all.
When marketing for ecommerce, you can share company updates, educate about your products, and promote causes aligned with your brand values. Essentially any topic relevant to your target audience that’s likely to engage them!
Example of a organic social media marketing in the form of a Facebook post by Rothy, an ecommerce retailer.
Source
In addition, you can set up social commerce, which is selling on Facebook, Instagram, and Pinterest directly. It’s an extra online sales channel for people who don’t want to go to your website to browse and buy products.
Paid social media marketing
Often organic social reach is not enough for ecommerce businesses and you might need to pay to play. This means two things in general — ads and influencer marketing campaigns on Facebook, Pinterest, Instagram, TikTok, etc.
Ad formats vary depending on the social media platform. You’ll have to test them to find what works best for your ecommerce store.
Examples of three types of facebook ads, including single image, video/animated, and carousel.
Source
Then, there’s influencer marketing — paying popular people on social media to promote your products. They can help you reach difficult audiences like eco-conscious moms or hardcore perfume fans. They also represent the product as part of a lifestyle so it enhances the brand image.
Just keep in mind that you need the contact’s permission to send them SMS. Also, some countries regulate this kind of marketing heavily so check before you send.
Example of SMS marketing tool interface.
SMS marketing is great for limited-time offers
Organic social media marketing
This is your unpaid presence on social media platforms like Facebook, Pinterest, Instagram, TikTok and wherever else your audience hangs out. Today it's an absolute must to be discoverable on such sites. It’s a way for people to know you’re in business and often determines if they will visit your website at all.
When marketing for ecommerce, you can share company updates, educate about your products, and promote causes aligned with your brand values. Essentially any topic relevant to your target audience that’s likely to engage them!
Example of a organic social media marketing in the form of a Facebook post by Rothy, an ecommerce retailer.
Source
In addition, you can set up social commerce, which is selling on Facebook, Instagram, and Pinterest directly. It’s an extra online sales channel for people who don’t want to go to your website to browse and buy products.
Paid social media marketing
Often organic social reach is not enough for ecommerce businesses and you might need to pay to play. This means two things in general — ads and influencer marketing campaigns on Facebook, Pinterest, Instagram, TikTok, etc.
Ad formats vary depending on the social media platform. You’ll have to test them to find what works best for your ecommerce store.
Examples of three types of facebook ads, including single image, video/animated, and carousel.
Source
Then, there’s influencer marketing — paying popular people on social media to promote your products. They can help you reach difficult audiences like eco-conscious moms or hardcore perfume fans. They also represent the product as part of a lifestyle so it enhances the brand image.