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A media plan is a document that most often shows in the form of a table what media and specific marketing tools you will use in the campaign in a given period.

The Mediaplan therefore includes:

Selected specific media (idnes.cz, seznam.cz, TV Prima, Radio Blaník, etc.).
Specific ad format (banner 300x300px, skyscraper, 15s video spot, 10s radio spot, etc.).
The price for specific tools and the total budget for a given advertising medium.
Planned audience reach (number of impressions, video views, TRP, etc.).
For example, here we can see a model table that shows a media plan for a business.



effective media plan



Different tools are suitable for achieving different goals. For example, display taiwan phone number data advertising ( banners , native advertising, etc.) is suitable for building brand awareness, PPC search advertising reaches people who are already ready to buy, and remarketing reaches people who have already visited the website but have not converted. It is important to choose the right strategy and tactics and set up the individual elements of the communication mix well. Everything should be part of the framework defined by the brand and marketing strategy.



Mediaplan is based on the building blocks of marketing


Although at first glance it might seem that designing media plans is a fairly simple matter, it is not that easy. Individual media offers a wide range of options, dozens of different banners, positions on their websites, radio spot formats, and other special options.