7 Key Elements of Analytics
Posted: Thu Feb 20, 2025 4:23 am
Google Analytics plays an indispensable role in running a good website , because it will tell you all the behaviors of visitors on your website, including stay time, bounce rate, visitor flow, etc. However, when you want to start using this tool, it is best to know the working principle and some basic concepts of this tool. It may seem complicated when you see it for the first time, but in fact, this tool is much easier than you think.
Next, I will show you the 7 key elements of Google Analytics.
1. Use historical data to generate more valuable analytical data
Google Analytics will automatically review your website statistics for nigeria mobile database the past 30 days. This will of course help you review which pages on your website are the most popular, and also help you see which changes to your pages affect your traffic. As your website ages, all website statistics will accumulate. You can view data for more than 6 months or a year to help you review the effectiveness of short-term or long-term plans.
2. Observe the visitor flow and make them love using your website more
Do you know if your visitors actually follow the route you want them to take after entering your site? Visitor routes are basically a site map. When you want to revise your site or want to make fine adjustments, these are important bases for you to establish the structure of the site. What information is the most important information they want to know after entering the site, and this information should be placed in a clear and concise place.
3. Key traffic indicators you must know
Traffic is the most important part of Google Analytics. You can know where your website traffic comes from. In the past, it was difficult to know what keywords customers searched for to enter the website. Now through Google Analytics, all this data can be seen. You can rely on this data to evaluate whether your marketing activities are effective. There are four main types of traffic that you must know:
* Referral traffic : recommended by other websites (e.g. bloggers)
* Organic search traffic : through search engine results
* Advertising traffic (campaign): traffic is diverted through external advertising (banners, keywords...)
* Direct traffic (direct): Directly enter the URL, click "My Favorites", and other traffic that cannot be identified
(Extended reading: How to view GA traffic )
4. Browsers are also important observation data that cannot be ignored
This may be an item you have overlooked. The web browser data of Google Analytics is also the data that website experts will regularly check. You must pay attention to several key browsers, such as Chrome, Safari, and especially IE. If you find that the bounce rate of a browser is particularly high, you may need to pay attention to the fact that this browser is changing. When you find an abnormality, it is best to test whether the website is smooth in each commonly used browser.
5. Don’t ignore mobile audiences
Google Analytics can tell you how your website is accessed from tablets and smartphones. If your traffic is particularly high on these media, you must make sure your website is optimized for mobile users. If your traffic from mobile users is not high, you should still plan a mobile version of your website to attract more users and make browsing easier.
6. Understand the bounce rate and exit rate, and don’t make the wrong adjustments!
Bounce rate and abandonment rate seem very similar, both are indicators of visitors leaving the website/webpage, but they actually have different meanings. A high bounce rate means that people are not very interested in your website and there is nothing they want, so they bounce. The abandonment rate is the "last" percentage value in the work stage. For example:
Next, I will show you the 7 key elements of Google Analytics.
1. Use historical data to generate more valuable analytical data
Google Analytics will automatically review your website statistics for nigeria mobile database the past 30 days. This will of course help you review which pages on your website are the most popular, and also help you see which changes to your pages affect your traffic. As your website ages, all website statistics will accumulate. You can view data for more than 6 months or a year to help you review the effectiveness of short-term or long-term plans.
2. Observe the visitor flow and make them love using your website more
Do you know if your visitors actually follow the route you want them to take after entering your site? Visitor routes are basically a site map. When you want to revise your site or want to make fine adjustments, these are important bases for you to establish the structure of the site. What information is the most important information they want to know after entering the site, and this information should be placed in a clear and concise place.
3. Key traffic indicators you must know
Traffic is the most important part of Google Analytics. You can know where your website traffic comes from. In the past, it was difficult to know what keywords customers searched for to enter the website. Now through Google Analytics, all this data can be seen. You can rely on this data to evaluate whether your marketing activities are effective. There are four main types of traffic that you must know:
* Referral traffic : recommended by other websites (e.g. bloggers)
* Organic search traffic : through search engine results
* Advertising traffic (campaign): traffic is diverted through external advertising (banners, keywords...)
* Direct traffic (direct): Directly enter the URL, click "My Favorites", and other traffic that cannot be identified
(Extended reading: How to view GA traffic )
4. Browsers are also important observation data that cannot be ignored
This may be an item you have overlooked. The web browser data of Google Analytics is also the data that website experts will regularly check. You must pay attention to several key browsers, such as Chrome, Safari, and especially IE. If you find that the bounce rate of a browser is particularly high, you may need to pay attention to the fact that this browser is changing. When you find an abnormality, it is best to test whether the website is smooth in each commonly used browser.
5. Don’t ignore mobile audiences
Google Analytics can tell you how your website is accessed from tablets and smartphones. If your traffic is particularly high on these media, you must make sure your website is optimized for mobile users. If your traffic from mobile users is not high, you should still plan a mobile version of your website to attract more users and make browsing easier.
6. Understand the bounce rate and exit rate, and don’t make the wrong adjustments!
Bounce rate and abandonment rate seem very similar, both are indicators of visitors leaving the website/webpage, but they actually have different meanings. A high bounce rate means that people are not very interested in your website and there is nothing they want, so they bounce. The abandonment rate is the "last" percentage value in the work stage. For example: