Letting The Future Pass Your Business By?

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Particularly when combined with the channel's high open rate, the use of chatbots and event-triggered messages serve as another hidden strength of business messaging platforms. Little nudges like “abandoned cart” or “loyalty discount” will be a lot more effective as a direct text message, rather than an email that might get lost in filters.


In terms of lead generation specifically, automation can also take a great deal of the honduras mobile database groundwork out of the qualifying process, identifying a shopper's needs and the extent of their readiness to purchase through pre-determined questions posed to anyone contacting your brand on the platform – quickly, and with no effort from the human members of your marketing team.

Person walking down the street while sending a WhatsApp message to a business about making a purchase

Unlike some tech trends once slated to be revolutionary gamechangers, there's a lot of data and sound reasoning underlying the increased embrace of business messaging tools.


You'll not only delight customers – 67% of whom express a preference to texting channels 8 – but unleash a formidable tool for your lead generation, customer retention, and sales alike. It's just one of the reasons why early adoption of this emerging technology can give your brand a substantial competitive edge against other players in the marketplace.