What does this practice consist of?

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“Hunting” cool signals helps to identify changes in people’s behavior . That’s why it is related to trend research.

The cool hunter's goal is to identify these transformations as soon as they give their first signs and then interpret them.

In other words, apart from identifying and understanding what is cool, you need to understand the foundations of these trends and establish relationships with other signals, which are often as distant as gastronomy is from architecture.

With these interpretations, the cool hunter manages qatar mobile database to guide the company towards promoting innovations , seeking to keep it at the forefront of the market.

Emergence, banalization and return
Initially, in the early years of the 21st century, the practice was associated with fashion. With camera in hand and attentive eyes, trend hunters went out into the streets looking for new styles and fashionable items.

The problem arises when, at that time, the practice of coolhunting becomes trivialized.

Many people called themselves cool hunters, but they were not able to associate the signals, interpret them and provide interesting information for companies. For this reason, the career was abandoned.

In the second decade of the century, new theorists and thinkers attracted companies' interest in the practice thanks to a more detailed description of the methodology.

This is how coolhunting once again became an important tool for studying trends.