Automation has the power to transform
Posted: Thu Feb 20, 2025 4:29 am
Think you’re currently maximizing the performance of your marketing funnel? If you have yet to implement tools like chatbots and live chat into your digital channels, you might want to think again. A whopping 75% of internet users5 surveyed worldwide will use a messaging app monthly by 2024. With a vastly-growing audience already using messaging apps, if you haven’t started automating your messaging flows, it could become increasingly difficult to reach these critical customers. According to Forrester’s 2021 Moments Map6, 50% of US online adults surveyed use chat to make purchases, with the level of use increasing among younger demographics, peaking with 25- to 34-year-olds at 62%.
To maximize the benefits automation has to offer, marketers should be implementing it hungary mobile database across the marketing funnel—saving time and creating efficiency at all stages. Automated outreach on messaging apps can range from top of funnel, like an introductory message to create awareness about a new product, to middle and bottom of funnel where customers can be guided to get the help they need to make their purchase. These kinds of automated conversations are still highly personalized to the customer using first-party data, and customers can engage with various types of content to learn more about your brand and your products.
Nurturing prospects to sale with relevant content and offers is a major benefit of implementing automation, since customers can reach out for more info on their time and set the pace. Automated responses to customer inquiries help ensure that your business keeps a high response rate, while getting customers the answers they need and building loyalty as a result. Nurture newly-acquired leads with automated replies to your company’s FAQs, helping qualify prospects without additional involvement or resources from agents. Additionally, quick reply buttons in an automated message help take the guesswork out of how a customer can respond in-chat, allowing for quicker and more efficient communication. Prospects can simply press a button to learn more, check availability, place an order, or speak to a live agent.
To maximize the benefits automation has to offer, marketers should be implementing it hungary mobile database across the marketing funnel—saving time and creating efficiency at all stages. Automated outreach on messaging apps can range from top of funnel, like an introductory message to create awareness about a new product, to middle and bottom of funnel where customers can be guided to get the help they need to make their purchase. These kinds of automated conversations are still highly personalized to the customer using first-party data, and customers can engage with various types of content to learn more about your brand and your products.
Nurturing prospects to sale with relevant content and offers is a major benefit of implementing automation, since customers can reach out for more info on their time and set the pace. Automated responses to customer inquiries help ensure that your business keeps a high response rate, while getting customers the answers they need and building loyalty as a result. Nurture newly-acquired leads with automated replies to your company’s FAQs, helping qualify prospects without additional involvement or resources from agents. Additionally, quick reply buttons in an automated message help take the guesswork out of how a customer can respond in-chat, allowing for quicker and more efficient communication. Prospects can simply press a button to learn more, check availability, place an order, or speak to a live agent.