targeted messages and chatbots
Posted: Thu Feb 20, 2025 4:48 am
Engagement rate
If potential customers find your brand interesting, they may follow it on social media, sign up for your newsletter , read your blog, or try out your promotional items. The role of a brand is to direct potential customers to your offering and show them what makes you different from the rest. Remember, a great customer experience always goes hand in hand with great engagement and exceptional customer care.
Interaction with sales reps. Your prospects will likely have questions about the services or products you sell. This contact can happen in-store, over the phone, or via live chat . One tip is to engage AI-powered chatbots that can answer questions 24/7. The State of Conversational Marketing report found that 54.8% of companies that used targeted messaging and intelligent chatbots increased the number of high-quality leads they generated compared to those that didn’t. But don’t completely give up on meaningful interactions with sales teams and customer support members.
Product catalog. Online and offline catalogs provide users with detailed information about the products and services you provide (including samples, use cases, and references).
Social media. This is the perfect medium for communicating with customers and harnessing the power of content marketing. Use social media platforms to engage with your potential customers. Ask them to “like” your posts and comments or retweet your content. And make sure you repost user-generated content that mentions your brand.
Use these touchpoints to nurture potential customers by showing them the value you bring to them.
Evaluation
At this stage, your potential customers are comparing your brand to others and deciding if yours is the best fit. They turkey phone number data may also interact with your sales representatives and ask for advice or consultation on the products or services you sell. However, sales representatives are not the only point of contact worth your attention.
Educational content. This helps engage potential customers from the awareness stage to the evaluation stage. It’s a great tool to convince potential customers to choose you. So make it useful, digestible, and easy to find. This touchpoint can be blog posts, podcasts, vlogs, etc.
Demo products and promotional items. A free trial of your products or services is a powerful incentive to buy. It can help you showcase what you offer, gain the loyalty of your potential customers, and get them to choose you over your competition.
Customer reviews and testimonials. Nearly 9 out of 10 consumers worldwide read reviews before purchasing products, so make sure your potential customers can easily find them. You can post customer reviews on your website and highlight them on social media.
If you do your homework correctly, you will create a high probability that your prospects will move on to other touchpoints.
If potential customers find your brand interesting, they may follow it on social media, sign up for your newsletter , read your blog, or try out your promotional items. The role of a brand is to direct potential customers to your offering and show them what makes you different from the rest. Remember, a great customer experience always goes hand in hand with great engagement and exceptional customer care.
Interaction with sales reps. Your prospects will likely have questions about the services or products you sell. This contact can happen in-store, over the phone, or via live chat . One tip is to engage AI-powered chatbots that can answer questions 24/7. The State of Conversational Marketing report found that 54.8% of companies that used targeted messaging and intelligent chatbots increased the number of high-quality leads they generated compared to those that didn’t. But don’t completely give up on meaningful interactions with sales teams and customer support members.
Product catalog. Online and offline catalogs provide users with detailed information about the products and services you provide (including samples, use cases, and references).
Social media. This is the perfect medium for communicating with customers and harnessing the power of content marketing. Use social media platforms to engage with your potential customers. Ask them to “like” your posts and comments or retweet your content. And make sure you repost user-generated content that mentions your brand.
Use these touchpoints to nurture potential customers by showing them the value you bring to them.
Evaluation
At this stage, your potential customers are comparing your brand to others and deciding if yours is the best fit. They turkey phone number data may also interact with your sales representatives and ask for advice or consultation on the products or services you sell. However, sales representatives are not the only point of contact worth your attention.
Educational content. This helps engage potential customers from the awareness stage to the evaluation stage. It’s a great tool to convince potential customers to choose you. So make it useful, digestible, and easy to find. This touchpoint can be blog posts, podcasts, vlogs, etc.
Demo products and promotional items. A free trial of your products or services is a powerful incentive to buy. It can help you showcase what you offer, gain the loyalty of your potential customers, and get them to choose you over your competition.
Customer reviews and testimonials. Nearly 9 out of 10 consumers worldwide read reviews before purchasing products, so make sure your potential customers can easily find them. You can post customer reviews on your website and highlight them on social media.
If you do your homework correctly, you will create a high probability that your prospects will move on to other touchpoints.