Go beyond end-state measurement with business messaging
Posted: Thu Feb 20, 2025 5:00 am
Deploy touchpoints across digital channels and throughout multi-stage buying processes to capture opt-in to messaging early on. Make care a feature of the discovery stage by serving up answers to common purchase questions and considerations in a low-pressure way.
Consideration
Show your prospects that messaging is a high-quality and personalized interaction at this stage. Serve up personalized content relevant to their browsing behavior and provide an easy way to reach out to your customer care department via automated chat flows.
Purchase
Use messaging to share purchase information and show the buyer how to make the most of new goods and services and easily connect with care resources.
Post-sale
Leverage messaging to continue the conversation and ensure customer delight. indonesia mobile database Send proactive messages to thank customers for their purchase and point them to the resources they ask for in real time.
Beyond
Use messaging to measure how likely your buyers are to recommend your website, product, or service to others. Incorporate the data into your customer relationship manager (CRM) or other customer experience software.
Reichheld was ahead of his time: His research showed that businesses that leveraged the power of loyal customers had the potential to unlock tangible cost-savings, from sales and marketing activities to retention and beyond. But this was only possible if businesses engaged with their customers regularly and through assessment tools like NPS and other satisfaction KPIs.
In today’s fast-paced and competitive business landscape, however, this may not be enough. In order to drive the success and revenue numbers many companies are after, businesses must abandon end-state measurement of loyalty and start gathering that engagement and feedback much earlier on in the customer lifecycle. Thankfully, the right business messaging solution has the potential to do exactly that, and in ways that complement the activities that make up the modern buyer journey.
Ready to see how messaging can transform your customer care efforts in detail? Click here to learn more.
Consideration
Show your prospects that messaging is a high-quality and personalized interaction at this stage. Serve up personalized content relevant to their browsing behavior and provide an easy way to reach out to your customer care department via automated chat flows.
Purchase
Use messaging to share purchase information and show the buyer how to make the most of new goods and services and easily connect with care resources.
Post-sale
Leverage messaging to continue the conversation and ensure customer delight. indonesia mobile database Send proactive messages to thank customers for their purchase and point them to the resources they ask for in real time.
Beyond
Use messaging to measure how likely your buyers are to recommend your website, product, or service to others. Incorporate the data into your customer relationship manager (CRM) or other customer experience software.
Reichheld was ahead of his time: His research showed that businesses that leveraged the power of loyal customers had the potential to unlock tangible cost-savings, from sales and marketing activities to retention and beyond. But this was only possible if businesses engaged with their customers regularly and through assessment tools like NPS and other satisfaction KPIs.
In today’s fast-paced and competitive business landscape, however, this may not be enough. In order to drive the success and revenue numbers many companies are after, businesses must abandon end-state measurement of loyalty and start gathering that engagement and feedback much earlier on in the customer lifecycle. Thankfully, the right business messaging solution has the potential to do exactly that, and in ways that complement the activities that make up the modern buyer journey.
Ready to see how messaging can transform your customer care efforts in detail? Click here to learn more.