3. Expanding market boundaries
Posted: Thu Feb 20, 2025 5:07 am
Another strong point of the strategy is the identification of other markets to be explored, expanding borders and target audience segments or changing the level of services by offering innovative values.
When Apple launched iTunes, it created a new segment and market where its competitors were not present.
The first pizzeria in a city to offer a delivery service created an innovative value that other establishments did not offer, that is, it managed to explore a new market, just as Steve Jobs did.
4. Using tools to identify opportunities
Research in various industries over the years has allowed researchers to find patterns in the actions that have brought innovation to companies or that have not provided the expected results.
Based on these standards and analysis, the Blue switzerland mobile database Ocean Strategy has compiled management models, charts, diagrams and guidelines to link the discovery of innovative values with expansion and the discovery of new markets.
In addition, a didactic structure was built in 4 phases, as well as 6 possible paths for its implementation, which we will discuss later.
5. Fidelity to the stages of strategy development
These steps allow companies of different niches and structures to develop the method to identify which Blue Ocean to explore.
It also ensures that managers and their teams develop concrete and efficient strategies, being faithful to them step by step, thus improving the chances of producing innovative value with each attempt.
When Apple launched iTunes, it created a new segment and market where its competitors were not present.
The first pizzeria in a city to offer a delivery service created an innovative value that other establishments did not offer, that is, it managed to explore a new market, just as Steve Jobs did.
4. Using tools to identify opportunities
Research in various industries over the years has allowed researchers to find patterns in the actions that have brought innovation to companies or that have not provided the expected results.
Based on these standards and analysis, the Blue switzerland mobile database Ocean Strategy has compiled management models, charts, diagrams and guidelines to link the discovery of innovative values with expansion and the discovery of new markets.
In addition, a didactic structure was built in 4 phases, as well as 6 possible paths for its implementation, which we will discuss later.
5. Fidelity to the stages of strategy development
These steps allow companies of different niches and structures to develop the method to identify which Blue Ocean to explore.
It also ensures that managers and their teams develop concrete and efficient strategies, being faithful to them step by step, thus improving the chances of producing innovative value with each attempt.