Webinars This valuable visual content format consists of sharing information on a topic through an Internet broadcast
Posted: Thu Feb 20, 2025 6:02 am
Although a webinar is usually broadcast live, the content can then be viewed by users in traditional video format.
In itself, the objective of these contents is to become seminars, conferences or web courses, which is why they must be structured with a rich volume of information and in an educational manner.
Among other things, this type of content is especially useful for explaining, in detail, the uses that the client can give to a certain product that they have already purchased or the characteristics of a renewed or modern version of the same.
Whitepapers
Their explanatory capacity and precision make them a great content alternative to retain customers.
They are considered the most advanced type of materials within Content Marketing, as they are based on professional studies and research.
Basically, they condense specialized information to function as guides or technical manuals on a particular product or situation, with the aim of helping the customer resolve doubts and solve problems.
Within advanced materials we can also include ebooks , since their format allows them to be sufficiently extensive and explicit to provide specialized support to the consumer.
Taking advantage of this opportunity, I'm sharing with you the white paper we produced a while ago about our same strategy at Rock , in which you'll find information about how we scaled our web traffic without spending a penny on Ads. Download it!
3. Create conditions for Upselling and Cross-selling
These two concepts are fundamental for business profitability, and luckily Content Marketing can contribute to their fulfillment.
Upselling is a strategy that seeks to motivate kuwait mobile database the customer to buy an improved version of the product they have already purchased, which is generally more expensive. Meanwhile, cross-selling consists of suggesting the purchase of complementary items or services.
To illustrate, let's take an information technology company as an example.
In an upsell strategy, you might offer your client a premium and robust version of a business system that they have already purchased, while if your mission is cross-selling, you will invite them to implement a simple and specific tool (inventory manager, billing system, etc.) to complement it.
In both cases, the company would have to provide its customers with accurate, transparent and realistic content about the specifications and characteristics of the products or services it will offer.
Even if the goal is to generate new sales, Content Marketing never uses deceptive offers and practices that create friction and annoyance for the consumer, since its main objective is sustainability.
In itself, the objective of these contents is to become seminars, conferences or web courses, which is why they must be structured with a rich volume of information and in an educational manner.
Among other things, this type of content is especially useful for explaining, in detail, the uses that the client can give to a certain product that they have already purchased or the characteristics of a renewed or modern version of the same.
Whitepapers
Their explanatory capacity and precision make them a great content alternative to retain customers.
They are considered the most advanced type of materials within Content Marketing, as they are based on professional studies and research.
Basically, they condense specialized information to function as guides or technical manuals on a particular product or situation, with the aim of helping the customer resolve doubts and solve problems.
Within advanced materials we can also include ebooks , since their format allows them to be sufficiently extensive and explicit to provide specialized support to the consumer.
Taking advantage of this opportunity, I'm sharing with you the white paper we produced a while ago about our same strategy at Rock , in which you'll find information about how we scaled our web traffic without spending a penny on Ads. Download it!
3. Create conditions for Upselling and Cross-selling
These two concepts are fundamental for business profitability, and luckily Content Marketing can contribute to their fulfillment.
Upselling is a strategy that seeks to motivate kuwait mobile database the customer to buy an improved version of the product they have already purchased, which is generally more expensive. Meanwhile, cross-selling consists of suggesting the purchase of complementary items or services.
To illustrate, let's take an information technology company as an example.
In an upsell strategy, you might offer your client a premium and robust version of a business system that they have already purchased, while if your mission is cross-selling, you will invite them to implement a simple and specific tool (inventory manager, billing system, etc.) to complement it.
In both cases, the company would have to provide its customers with accurate, transparent and realistic content about the specifications and characteristics of the products or services it will offer.
Even if the goal is to generate new sales, Content Marketing never uses deceptive offers and practices that create friction and annoyance for the consumer, since its main objective is sustainability.