Discover the types of YouTube ads and how to explore them to benefit your digital presence

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There is no doubt that audiovisual content is the topic of the moment. There are many materials, especially video, created in this format that is on the rise in today's Digital Marketing environment.

To give you an idea, 51.9% of marketers say video is the best-performing content format.

In this scenario, one platform stands out. It doesn't take much to figure out which one we're talking about, right?

YouTube has over a billion users , which represents almost a third of all people with Internet access in the world. Staggering numbers, don't you think? But there is much more to say about this expansion of the format. Some of them are:

more than 300 hours of video uploads are made per minute;
YouTube receives 30 million visitors a day;
In total, 3.5 billion hours are watched per month lebanon mobile database on the platform;
6 out of 10 people prefer to watch videos online rather than on television.
Video consumption on the platform is expected to increase further, as it shows a 60% growth in hours watched each year.

That's right, YouTube is great for users, which means it's great for businesses too. After all, in the digital world you have to adapt to consumer habits and customs .

YouTube ads represent a unique opportunity to reach your audience through videos, all with features like cost control, audience segmentation, and results measurement.

But how do they work? What types of ads are available? If you have these doubts, don't despair! In this article, we will answer these questions so that your company can start its campaigns right away.