Neurosales: It's time to start selling to the mind and not to people

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Have you ever made an impulse purchase? I imagine you have, who hasn't? It's a very common thing nowadays.

Every day we receive thousands of stimuli influencing us to consume, either directly or indirectly. With so many suggestions, only one trigger is needed to lead us to immediate consumption, which pleases marketing professionals .

That's what we're going to talk about today, and much more. In this post, you'll learn what neurosales are, their importance, the keys to making them work, and their relationship with neuromarketing .

Will you join me?

What is neurosales?
Neurosales are sales generated by applying what we know about the human brain and its reactions to certain stimuli. In other words, neuroscience gives us support in making sales.

Understanding how the mind works in decision making is essential to success in neurosales.

In the 1960s, American neuroscientist Paul MacLean developed the theory of the three brains or the triune brain. This theory was used to explain human behavior in a simple way .

This concept explains that the human brain is divided into 3 other brains.

Reptilian brain
It is the most primitive of the brains and is responsible for instinctive buying and for achieving the zero moment of truth or ZMOT. The reptilian brain is the most subconscious part.

limbic brain
This is the brain that represents the emotional part, malta mobile database this is where emotional purchases occur. We can consider the limbic brain as the unconscious part.

Brain cortex
It is the most rational part of the brain, the part that has evolved the most and represents reasoning. It is here that rational purchases are made.

You may be wondering, but what relationship does the three-brain theory have with neurosales? We will explain it to you right now.

The great master of neurosales is Jürgen Klaric and he bases his approach on the theory of the triune brain.

Considering that 85% of decisions are made unconsciously , those responsible for this are the reptilian and limbic brain and it is with these brains that we must communicate through reptilian codes.