TG Data

Now, let’s talk about another tool from Screaming Frog. As the name suggests, the Log File Analyser analyzes log files.

These files contain data that shows exactly what happened when a crawler visited the site.

Each time a human or robot visitor requests a website, a new line containing the visit information is entered into the logs. These entries are generated continuously, and in just one second, several rows can be created.

However, these files are extremely heavy, technical, and difficult to understand for those without programming experience.

Therefore, the role of the tool is to make this task less laborious by processing data for the user and generating reports that are easier to understand .

In Log File Analyzer, it is the user who must send namibia mobile database the files for the program to perform the analysis.

To manage these files, it is ideal to have specialized personnel. In these links you will find tutorials to access the logs of Apache (Linux), NGINX (Linux) and IIS (Windows).

Apache (Linux), NGINX (Linux) and IIS (Windows).

To use the program you will also need to download it from the site. It is available for Windows, Mac and Ubuntu.

The paid and free versions include the same features. But the premium version has no limits on analysis and design, and also has technical support included. Paid plans start at £99 per year, with discounts starting at 4 licenses.

Before giving an official response, think about who the crisis will impact and what they will be concerned about.

For example, if you've been affected by a data breach, your customers are likely more concerned about having their credit card details and passwords stolen than temporarily losing access to your service.

In other words, your statement cannot be generic. You must bring direct solutions to the problems that have occurred, otherwise the audience will feel abandoned.

The good news is that, once again, you can track the most used keywords about your business right now. These terms will likely give clues as to what your audience's initial concerns are.

In addition to the aforementioned BuzzSumo, other options for free social media monitoring tools are Social Mention , HowSociable , and Hootsuite .


In the image above, you can see that the Social Mention tool evaluates things like public sentiment and passion for a brand. Those are great indicators for assessing the situation of a crisis.

4. Decide how to respond
Once you understand the situation in detail, it namibia mobile database is time to respond to the crisis. Depending on how it may affect your stakeholders, decide on the best response channel. Some of the main options are:

communicate through social media (text or video);
issue a press release;
schedule a press conference;
make a blog post ;
combine the above alternatives.
If there are many people discussing the crisis on social media, it is natural that the situation requires a public response. When making your statement, make sure you are transparent.

Additionally, if the company did make a mistake at some point, take responsibility. Address what really happened (if that makes sense) and show how the brand is correcting the problem.

A good crisis management practice is to never pretend that nothing happened. Denying problems will only make them bigger.