LinkedIn – Business-oriented image videos for B2B marketing

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LinkedIn is very different from other platforms because it is mainly used for business purposes and professional networking. Image videos on LinkedIn must therefore be particularly serious, informative and aimed at business customers.

Recommended video formats for image videos on LinkedIn:

Short videos about company values: Insights into the company culture and corporate lebanon mobile database culture are particularly popular on LinkedIn.
Testimonial videos: statements from employees or customers that present the brand authentically.
Industry analyses: expert knowledge in the form of short interviews or specialist articles.
Technical requirements:

LinkedIn recommends a video length of 30 to 90 seconds, as users often scroll while working and have only short windows of time for content.
Subtitles are essential because many videos are viewed without sound in an office environment.
The 16:9 format or a square format (1:1) ensures optimal display in the feed.