Data collection and analysis
Posted: Thu Feb 20, 2025 6:54 am
For your digital strategy , and Instagram advertising in particular, to work, you must collect all the data that is generated , organize it, and study it to determine whether your objective can be achieved with the path you are taking or if, on the contrary, you need to make further adjustments to get closer to your ideal audience.
There are many tools, both paid and free, to view the metrics generated within your Instagram account and that will help you monitor, access reports and visualize progress in your strategy.
But what should you measure? Well, below we show you the main indicators that you should take into account for Instagram Ads:
Engagement
On Instagram, interaction is everything, as it represents the level of “engagement” that users have with your brand.
If, for example, you have an e-commerce , the main aspect related to engagement that will interest you is not the likes or comments, but the number of clicks generated to your virtual store.
On the other hand, one of the good practices to increase engagement can be to hold contests, since they encourage interaction and help to obtain new followers .
CPA
Cost per action is how Instagram Ads allows you netherlands mobile database to pay only when a user on the network performs a certain action. For example: clicks on your website, swipes up on Stories, impressions, among others.
Conversion value
This is the value that indicates the number of people who visited your e-commerce through an Instagram ad and made a purchase.
For example, if you got 100 visits to your online store and only 1 sale, then your conversion value would be: 1/100=0.01 or, what is the same, 1%.
These metrics will help you better understand the impact of your profile in the market and whether your expectations are being met.
At the same time, data collection will give you a much broader perspective of the type of user who is interested in your Instagram posts and ads.
This will allow you to adapt future content to this type of audience and, consequently, generate more leads and attract the buyer persona.
There are many tools, both paid and free, to view the metrics generated within your Instagram account and that will help you monitor, access reports and visualize progress in your strategy.
But what should you measure? Well, below we show you the main indicators that you should take into account for Instagram Ads:
Engagement
On Instagram, interaction is everything, as it represents the level of “engagement” that users have with your brand.
If, for example, you have an e-commerce , the main aspect related to engagement that will interest you is not the likes or comments, but the number of clicks generated to your virtual store.
On the other hand, one of the good practices to increase engagement can be to hold contests, since they encourage interaction and help to obtain new followers .
CPA
Cost per action is how Instagram Ads allows you netherlands mobile database to pay only when a user on the network performs a certain action. For example: clicks on your website, swipes up on Stories, impressions, among others.
Conversion value
This is the value that indicates the number of people who visited your e-commerce through an Instagram ad and made a purchase.
For example, if you got 100 visits to your online store and only 1 sale, then your conversion value would be: 1/100=0.01 or, what is the same, 1%.
These metrics will help you better understand the impact of your profile in the market and whether your expectations are being met.
At the same time, data collection will give you a much broader perspective of the type of user who is interested in your Instagram posts and ads.
This will allow you to adapt future content to this type of audience and, consequently, generate more leads and attract the buyer persona.