Customers expect much more from companies than they did years ago
Posted: Thu Feb 20, 2025 7:04 am
Does your product save the environment in any way? Does your company participate in charitable events? Let your potential customers know about it. You can present your values in a variety of ways:
• You can directly engage viewers, for example, by reporting hungary phone number data on a charity event you helped organize or participated in.
• Share successes in your social responsibility initiatives. For example, if you sell clothing made from recycled marine plastic, let potential customers know how many marine animals your product saved this year.
• End each email with an inspiring quote that speaks to your values.
Tell stories
People love good stories. They are memorable, compelling, and emotionally engaging. Incorporating them into your email marketing will increase your ability to reach potential customers .
• Tell a short story about your latest product or service and how it came to be. This will grab potential customers’ attention while reminding them why your offering is worth it.
• Even better, start by describing the customer’s problem in a way that resonates with them. Describe the problem and provide compelling results from your solution. You can end by asking a question and using a call to action: “How did we do it? Find out here.”
Find the right time to send an email
In general, the best time to send marketing emails is when people check their emails most often, which is during the morning on weekdays. Emailing programs usually allow you to send an email to each recipient at the time when they most often open emails.
Try text emails
Although an email should be engaging, in some cases, it’s plain text that works best. Some people have graphics disabled in their email clients , so they won’t see the graphic elements of the email. Plain text emails are in line with this trend, and they also display better on smartphones, smartwatches, and voice-activated devices. They’re also easier to get through spam filters and various forms of security and privacy protection.
• You can directly engage viewers, for example, by reporting hungary phone number data on a charity event you helped organize or participated in.
• Share successes in your social responsibility initiatives. For example, if you sell clothing made from recycled marine plastic, let potential customers know how many marine animals your product saved this year.
• End each email with an inspiring quote that speaks to your values.
Tell stories
People love good stories. They are memorable, compelling, and emotionally engaging. Incorporating them into your email marketing will increase your ability to reach potential customers .
• Tell a short story about your latest product or service and how it came to be. This will grab potential customers’ attention while reminding them why your offering is worth it.
• Even better, start by describing the customer’s problem in a way that resonates with them. Describe the problem and provide compelling results from your solution. You can end by asking a question and using a call to action: “How did we do it? Find out here.”
Find the right time to send an email
In general, the best time to send marketing emails is when people check their emails most often, which is during the morning on weekdays. Emailing programs usually allow you to send an email to each recipient at the time when they most often open emails.
Try text emails
Although an email should be engaging, in some cases, it’s plain text that works best. Some people have graphics disabled in their email clients , so they won’t see the graphic elements of the email. Plain text emails are in line with this trend, and they also display better on smartphones, smartwatches, and voice-activated devices. They’re also easier to get through spam filters and various forms of security and privacy protection.