So what is the Rock Content strategy?
Posted: Thu Feb 20, 2025 7:22 am
Our “star”, classic and distinctive strategy has as its main focus Content Marketing , one of the branches of Inbound Marketing or, as it is also known, Attraction Marketing.
With that in mind, we can now delve into the 3 key elements of its ecosystem: strategy + content + software.
Find out what we mean!
Strategy
It is very easy to say that our expertise is based, in large part, on the production of content, but when we look at this work from a practical and operational perspective, it is clear that it is a complex, in-depth and specialized process.
This is why the services provided to each client are based on a documented, scalable and rigorous strategy, which is developed through the 4 phases of the Rock Content methodology :
1. Basic content structure
The sequence of objective and coherent actions of the strategy begins with this phase, in which the following tasks are completed:
documentation of objectives and KPIs;
Buyer Persona documentation ;
identification of relevant and strategic keywords ;
preparing the corporate blog to receive publications;
constant and uninterrupted content production;
building a relevant traffic volume;
analysis of the first results.
2. Traffic machine
Once the above points are put on the i's, we enter philippines mobile database the traffic machine phase , which to "run" requires the following actions:
Constant activity on social networks;
Definition of calls to action (CTAs) for Email Marketing;
Definition of Email Marketing strategy;
Generating at least the first blog subscriber.
3. Lead Master
Here the strategy is already much more advanced, so the strategic tasks and work are associated with:
completion and publication of Landing Pages ;
sales funnel identification;
Marketing automation;
dissemination of rich and extensive materials to capture prospects;
generation of the first MQL (qualified lead).
With that in mind, we can now delve into the 3 key elements of its ecosystem: strategy + content + software.
Find out what we mean!
Strategy
It is very easy to say that our expertise is based, in large part, on the production of content, but when we look at this work from a practical and operational perspective, it is clear that it is a complex, in-depth and specialized process.
This is why the services provided to each client are based on a documented, scalable and rigorous strategy, which is developed through the 4 phases of the Rock Content methodology :
1. Basic content structure
The sequence of objective and coherent actions of the strategy begins with this phase, in which the following tasks are completed:
documentation of objectives and KPIs;
Buyer Persona documentation ;
identification of relevant and strategic keywords ;
preparing the corporate blog to receive publications;
constant and uninterrupted content production;
building a relevant traffic volume;
analysis of the first results.
2. Traffic machine
Once the above points are put on the i's, we enter philippines mobile database the traffic machine phase , which to "run" requires the following actions:
Constant activity on social networks;
Definition of calls to action (CTAs) for Email Marketing;
Definition of Email Marketing strategy;
Generating at least the first blog subscriber.
3. Lead Master
Here the strategy is already much more advanced, so the strategic tasks and work are associated with:
completion and publication of Landing Pages ;
sales funnel identification;
Marketing automation;
dissemination of rich and extensive materials to capture prospects;
generation of the first MQL (qualified lead).