Fractional niche market

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Niche market
Here the focus is on a specific niche of consumers. A typical example is the activity of the company "New Cloud Technologies", which supplies its main product "My Office" with "Russian code" exclusively to government agencies.


In this case, the work is carried out with several specific client groups. For example, this is nepal mobile database how the Kalashnikov concern operates, producing products for both the military industry and civilians. Another typical example is the activity of Uber. Here the audience is divided into 3 segments: "economy", "business" and "premium".

Multi-profile market
The work is carried out in several market segments at once, differing in the target audience from the point of view of the Osterwalder model. An example of a company working in this way is Yandex. Many market segments are also occupied by the domestic Sber and the American Amazon.