3. Research thoroughly who your audience is
Posted: Thu Feb 20, 2025 8:07 am
The next step is to understand who your ideal audience is. A widely used figure in Marketing is the Buyer Persona . This is defined as a data-driven representation of your ideal customer.
There are many ways to build this profile. By the way, together with RD Station we developed a Buyer Persona generator that can help you.
Keep in mind that correct segmentation in this step is crucial to sending a valuable message to the right audience.
You don't want to waste your resources trying to reach an audience that isn't interested in what you're selling or, worse yet, doesn't have the problem you're trying to solve with your product!
4. Map the Customer Journey of your potential clients
Now that you know who your ideal customer is, you must poland mobile database define the stages of the Customer Journey . Once we manage to attract a person's interest, we want them to continue advancing in their journey until they become a customer, right?
Well, in the Customer Journey we have 5 stages:
awareness;
consideration;
buys;
retention;
and recommendation.
Demand generation is typically focused on the first stage. However, you need to generate demand at all stages! The most effective marketing teams focus on the entire process.
And even though the ideal would be to attract potential customers from the first stage, in practice they can arrive at any time during their purchasing journey. So you must prepare yourself to take care of the relationship with your customers , understand their pains and meet their needs.
Remember: focus on educating your audience at all stages of the Customer Journey.
There are many ways to build this profile. By the way, together with RD Station we developed a Buyer Persona generator that can help you.
Keep in mind that correct segmentation in this step is crucial to sending a valuable message to the right audience.
You don't want to waste your resources trying to reach an audience that isn't interested in what you're selling or, worse yet, doesn't have the problem you're trying to solve with your product!
4. Map the Customer Journey of your potential clients
Now that you know who your ideal customer is, you must poland mobile database define the stages of the Customer Journey . Once we manage to attract a person's interest, we want them to continue advancing in their journey until they become a customer, right?
Well, in the Customer Journey we have 5 stages:
awareness;
consideration;
buys;
retention;
and recommendation.
Demand generation is typically focused on the first stage. However, you need to generate demand at all stages! The most effective marketing teams focus on the entire process.
And even though the ideal would be to attract potential customers from the first stage, in practice they can arrive at any time during their purchasing journey. So you must prepare yourself to take care of the relationship with your customers , understand their pains and meet their needs.
Remember: focus on educating your audience at all stages of the Customer Journey.