He used the concept that marketing strategy

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Still, the competitive advantages gained by AI-native and emerging companies that also address strong business fundamentals will be difficult to overcome in the coming years. Paul concluded his keynote with three steps for scaling AI: think strategically, view data as the key to success, and educate and engage leadership “If you can improve click-through rates, you can improve the entire process” — —Andy Crestodina Andy Crestodina (Co-Founder and Chief Marketing Officer of Orbit Media) delivered a keynote address detailing B2B lead generation best practices learned from hundreds of website projects.


From social proof to calls to action, videos to contact azerbaijan mobile database forms, attendees learned about UX design options and how they work together to play into the psychology of readers and fans.is a chain and divided the marketing funnel into 5 steps. The steps are discussed one by one and examples are given using what he calls "best practices" but emphasizing that best practices are just assumptions.


Andy believes that you should test them to see if they are right for your business. Although considering that the most important steps in this "marketing chain" are the traffic source and thank you page, he does a great job explaining how to improve your thank you page and how to choose a good, direct CTA to connect to your website. product or solution. Additionally, it provides a page structure that helps you define content into informational, business, and navigation areas.