4. Bancolombia Strategies: Emotional Marketing
Posted: Thu Feb 20, 2025 8:59 am
Without a doubt, this company is an example to follow for banking in the Latin market in terms of Branding , especially in the digital field.
In fact, in 2011 it was already recognized as the Latin American financial institution with the best management of social networks by Global Finance magazine .
This company was one of the first in the region to effectively achieve the transition to the digital market , enabling electronic transactions and promoting the use of Internet tools among its clientele.
But what has made Bancolombia's digital strategies qatar mobile database so special since its inception? Here are some of the key points:
Emotionality
Bancolombia has not used its social media accounts to saturate its audience with messages about its professionalism, experience and leadership in the banking market.
Audiences in the 12th century do not want to interact with companies that constantly remind them of their own attributes and achievements , but with those that are close, friendly and provide them with valuable information.
Faced with this reality, Bancolombia has attempted to evoke what it calls “positive emotions” through captivating messages and a natural tone of voice that is very close to the user.
On her social media, we constantly find emotional phrases like “because everything can be better” and “how high do you want to go?”. In addition, she constantly publishes content that provides relevant guidance for financial education, such as this one.
In fact, in 2011 it was already recognized as the Latin American financial institution with the best management of social networks by Global Finance magazine .
This company was one of the first in the region to effectively achieve the transition to the digital market , enabling electronic transactions and promoting the use of Internet tools among its clientele.
But what has made Bancolombia's digital strategies qatar mobile database so special since its inception? Here are some of the key points:
Emotionality
Bancolombia has not used its social media accounts to saturate its audience with messages about its professionalism, experience and leadership in the banking market.
Audiences in the 12th century do not want to interact with companies that constantly remind them of their own attributes and achievements , but with those that are close, friendly and provide them with valuable information.
Faced with this reality, Bancolombia has attempted to evoke what it calls “positive emotions” through captivating messages and a natural tone of voice that is very close to the user.
On her social media, we constantly find emotional phrases like “because everything can be better” and “how high do you want to go?”. In addition, she constantly publishes content that provides relevant guidance for financial education, such as this one.