SEM = Paid positioning
Posted: Thu Feb 20, 2025 9:21 am
On the contrary, SEM —Search Engine Marketing— refers to those strategies that include the use of paid advertisements.
That is, with a SEM strategy you create an advertising campaign so that when a user types a search, your site appears before the organic results in the form of an advertisement, as long as it matches the user's search intent.
Which one to choose?
A complete Digital Marketing strategy should not opt for one and exclude the other. That is, you should include in your strategy a combination of SEO and SEM strategies to increase its results .
Using SEM generates instant results in a short period of time, which is necessary when you want to increase visibility or brand recognition quickly or when you want to launch products or promotions for a limited time.
In addition, SEO is a strategy that works in the medium and long term, constantly bringing better quality visits.
If you want to learn more about this topic, we recommend south africa mobile database reading our article on SEO vs. SEM .
But what are the advantages of this SEO strategy and how efficient can it be? Below we present the main ones.
7 advantages of implementing an SEO strategy 1. Increases brand visibility
Implementing an SEO strategy is one of the best ways to increase your brand visibility organically.
Imagine the following scenario: your business sells washing machines. A user, let's call him Peter, is having problems with his washing machine, so he searches on Google to find out how he can repair it himself.
Coincidentally, you have an article that shows a step-by-step guide to repairing washing machines, so you attract that visitor to your website.
And although the article talks about repair and not sales, this is only the beginning of a customer relationship with your brand. This is what we in Inbound know as the attraction stage.
That is, with a SEM strategy you create an advertising campaign so that when a user types a search, your site appears before the organic results in the form of an advertisement, as long as it matches the user's search intent.
Which one to choose?
A complete Digital Marketing strategy should not opt for one and exclude the other. That is, you should include in your strategy a combination of SEO and SEM strategies to increase its results .
Using SEM generates instant results in a short period of time, which is necessary when you want to increase visibility or brand recognition quickly or when you want to launch products or promotions for a limited time.
In addition, SEO is a strategy that works in the medium and long term, constantly bringing better quality visits.
If you want to learn more about this topic, we recommend south africa mobile database reading our article on SEO vs. SEM .
But what are the advantages of this SEO strategy and how efficient can it be? Below we present the main ones.
7 advantages of implementing an SEO strategy 1. Increases brand visibility
Implementing an SEO strategy is one of the best ways to increase your brand visibility organically.
Imagine the following scenario: your business sells washing machines. A user, let's call him Peter, is having problems with his washing machine, so he searches on Google to find out how he can repair it himself.
Coincidentally, you have an article that shows a step-by-step guide to repairing washing machines, so you attract that visitor to your website.
And although the article talks about repair and not sales, this is only the beginning of a customer relationship with your brand. This is what we in Inbound know as the attraction stage.