4. Do keyword research
Posted: Thu Feb 20, 2025 9:33 am
Now that you know who you're going to talk to and what topics they might be interested in, it's time to put those ideas into practice to create relevant content for your buyer personas.
What separates your content from your users is called keywords . A keyword is the term that users type into search engines to find content that solves their concerns.
For example, if a person is planning a trip to Japan, they will likely type “best destinations in Japan” or “cheapest destinations in Japan” into the search bar.
What I put in quotation marks are keywords, which have different types, those terms that cover interesting topics for your buyer persona.
Doing keyword research is a complete process:
You start with an idea about a topic,
you use tools like SEMRush or Google Keyword Planner to identify keywords you can use in your articles,
you determine whether its search volume is relevant or how difficult it is to position a content for that word,
you create a list with the best keywords.
In this search for keywords, it is also very important south korea mobile database to know the location of your audience, since this information will guide all the content production on your website.
If you have a company in Mexico but want to expand your operations to Colombia, you will have to do specific research to find out which terms are most common in this country.
To achieve this territorial dominance in Google for different regions of the world, there are international SEO techniques , which you can learn more about in the last link.
These include the use of hreflang tags and the production of content tailored to each national market.
We recommend reading our article on keywords to understand in depth how to carry out this process.
What separates your content from your users is called keywords . A keyword is the term that users type into search engines to find content that solves their concerns.
For example, if a person is planning a trip to Japan, they will likely type “best destinations in Japan” or “cheapest destinations in Japan” into the search bar.
What I put in quotation marks are keywords, which have different types, those terms that cover interesting topics for your buyer persona.
Doing keyword research is a complete process:
You start with an idea about a topic,
you use tools like SEMRush or Google Keyword Planner to identify keywords you can use in your articles,
you determine whether its search volume is relevant or how difficult it is to position a content for that word,
you create a list with the best keywords.
In this search for keywords, it is also very important south korea mobile database to know the location of your audience, since this information will guide all the content production on your website.
If you have a company in Mexico but want to expand your operations to Colombia, you will have to do specific research to find out which terms are most common in this country.
To achieve this territorial dominance in Google for different regions of the world, there are international SEO techniques , which you can learn more about in the last link.
These include the use of hreflang tags and the production of content tailored to each national market.
We recommend reading our article on keywords to understand in depth how to carry out this process.