Can you describe a sports marketing campaign you ran that you are proud of?
Posted: Thu Feb 20, 2025 9:44 am
Probably the biggest project I had the opportunity to lead was the complete rebranding of our club, which we introduced almost exactly a year ago.
It is almost two years of work, starting with the entire logo creation process, italy phone number data followed by a logo manual and subsequent forms of graphic identity. At the very end, we prepared a big logo presentation for our fans.
The process was then completed last summer with the club's new visual "dress-up". I am very happy that our rebranding was very positively received by both our fan community and experts.
Courses by topic:
Marketing and PR
«Marketing Director»
Jaroslav Kaucký
ex Marketing Director at ZOOT as
learn more
cmo1-6331bfe528737895648502.png
Marketing and PR
«Sports marketing»
Martin Kovařík
Director of Marketing and Communications, Chairman of the Board of Directors of the FK Teplice Foundation
learn more
martin-teacher-65cdd0deef9b2569775609.png
What strategies would you use to increase attendance at sporting events?
Play good football (or add a sport according to your area)…, but I'm kidding of course. I think the biggest challenge in sports club marketing is separating sports results from how the club is perceived by fans.
If you manage to build marketing, club affiliation, and supporting events for fans around matches, you will gradually increase attendance regardless of sporting results, and that is always a win for a sports marketer.
What skills do you think are most important for a sports marketer?
In my opinion, the most important thing is passion for your field, you must never take this job just as a job. You must be truly passionate about your field and live by it. Always gather new inspiration here and abroad so that you do not stagnate, but on the contrary, always have the desire to move things forward.
It is almost two years of work, starting with the entire logo creation process, italy phone number data followed by a logo manual and subsequent forms of graphic identity. At the very end, we prepared a big logo presentation for our fans.
The process was then completed last summer with the club's new visual "dress-up". I am very happy that our rebranding was very positively received by both our fan community and experts.
Courses by topic:
Marketing and PR
«Marketing Director»
Jaroslav Kaucký
ex Marketing Director at ZOOT as
learn more
cmo1-6331bfe528737895648502.png
Marketing and PR
«Sports marketing»
Martin Kovařík
Director of Marketing and Communications, Chairman of the Board of Directors of the FK Teplice Foundation
learn more
martin-teacher-65cdd0deef9b2569775609.png
What strategies would you use to increase attendance at sporting events?
Play good football (or add a sport according to your area)…, but I'm kidding of course. I think the biggest challenge in sports club marketing is separating sports results from how the club is perceived by fans.
If you manage to build marketing, club affiliation, and supporting events for fans around matches, you will gradually increase attendance regardless of sporting results, and that is always a win for a sports marketer.
What skills do you think are most important for a sports marketer?
In my opinion, the most important thing is passion for your field, you must never take this job just as a job. You must be truly passionate about your field and live by it. Always gather new inspiration here and abroad so that you do not stagnate, but on the contrary, always have the desire to move things forward.