What are dormant customers? Why is it important to approach them?
Posted: Thu Feb 20, 2025 10:14 am
Dormant customers are people who have previously purchased or used your company's products or services, but for some reason have stopped using them .
For example, someone who used to buy a product every time spain mobile database a new model was released, but then stopped buying one day, is called a dormant customer.
Also, customers who used to negotiate regularly but suddenly stopped meeting for reasons such as not being able to find the time can also be considered dormant customers.
There must be some reason or cause behind why purchases or usage have stopped, and resolving this can bring about various benefits.
Please refer to the following for the reasons and benefits.
Causes and challenges of dormant customers
The main reasons for dormant customers include:
Dissatisfaction with products and services
Changes in customer circumstances
Forgot to purchase/use
Lack of communication
If customers are dissatisfied with your product or service, they are likely to think, "I don't want to contact you anymore."
For example, someone who used to buy a product every time spain mobile database a new model was released, but then stopped buying one day, is called a dormant customer.
Also, customers who used to negotiate regularly but suddenly stopped meeting for reasons such as not being able to find the time can also be considered dormant customers.
There must be some reason or cause behind why purchases or usage have stopped, and resolving this can bring about various benefits.
Please refer to the following for the reasons and benefits.
Causes and challenges of dormant customers
The main reasons for dormant customers include:
Dissatisfaction with products and services
Changes in customer circumstances
Forgot to purchase/use
Lack of communication
If customers are dissatisfied with your product or service, they are likely to think, "I don't want to contact you anymore."