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With the popularization of the internet in the 2000s, a new type of communication and entertainment service began to gain traction: social networks . Currently, the variety of products in this market is enormous, including categories with very segmented audiences (some of them quite bizarre).
In this article, we'll show you how to build a successful media strategy on cambodia email list any social network in just 4 steps, even if you only have a small business.
Pay attention to smaller social networks
Typically, people use one search engine (or two at most) for all their tasks. But when it comes to social media, most users become polygamous: Facebook is chosen for chatting with friends, Instagram for sharing photos, Twitter for recording thoughts, and so on.
As a business owner, you need to consider that there are other, slightly smaller social media outlets out there. If you don’t know where to look for them, this Wikipedia list is a good place to start.
If, among hundreds of thousands of users, there is at least a small percentage of your target audience, then there is a point in starting a page on a less advertised resource. But you shouldn't forget about Facebook, Twitter, and other giants as well.
Start following users
The first step is to create an account on a social network that you think is worthy of attention. Fill in the necessary information and upload some pictures. Spend a few hours doing this, but make sure to make your profile attractive to its users.
Social media is about communication. That's why your main task is to popularize the page you created. It will be difficult at first, but with every 100 new followers, things will get better. The best way to start is to subscribe or add similar interesting people as friends. You need to understand what they are up to.
Make sure you fill in all the information that the social network itself provides. On some sites, you can even find recommendations from the administration in the category “Learn how to make your page popular”. Do not ignore these tips. Expect to receive answers to most of the questions.
At this stage, you only need two things: a plan for how to drive social media users to your site, and time. Warren Buffett said, “Some results take time: You won’t have a baby in a month, even if you force nine women to get pregnant.”
When working with any social network, you will not get instant results. Only after several months of actively following the plan (which will be discussed below) will you receive a significant amount of traffic. Of course, the page development time can be reduced with advertising.
Develop a strategy
You need to understand what type of content users of the selected social network prefer. This is very important: the content on your page affects the user experience.
You need to understand what type of content users of the selected social network prefer (photos, short posts, or videos). If you have carefully studied the second step, there will be no problems. This is very important: the content of the page affects the user experience.
When you understand all the nuances, determine which actions you can automate. For example, you don’t need to visit a page every hour to post something. For this, there are various delayed posting services, for example, this one — https://postoplan.pt/ . And the time saved can be spent on interacting with users, responding to their messages, and much more.
Refine your strategy
You may have noticed that some strategy produces results, but it does not do so as effectively as originally planned.
Choose the metrics that are important to track (likes or comments) and follow the same strategy for 30 days. Then evaluate the results and plan changes (increase the number of posts per day, change the posting time, etc.). After the next 30 days, take stock again. Depending on the results, you can repeat these steps a few more times.
