TG Data

Customers who have a positive perception of a brand are also more likely to make frequent purchases. and expenses through new sales methods, the company also improves performance and improves marketing efficiency through other means. A happy customer is one who is satisfied with the consumption experience, which is why this perception is so closely related to the sales process: delivery of the product within the agreed deadline; items purchased matching the description on the flyer and packaging label; personal service; excellent after-sales strategy and so on.

However, when customers have a bad experience – for new zealand whatsapp data example, they purchase a damaged product, do not receive proper service, are ignored when requesting a return or are not part of the after-sales strategy, negative perceptions can develop, leading to growing dissatisfaction with the brand. Customer perception is also important in determining the type of image a brand wants to create.

For example, when a clothing store displays its products in a cluttered manner or on low-quality hangers, customers will perceive the brand as inferior. However, when the same clothes are displayed in a complex manner on a well-lit monitor, customers will have different perceptions. Therefore, companies must strive to present their products in a differentiated manner, create a pleasant and personalized consumer experience, and ensure customer satisfaction.