You just need to be there with a compelling offer
Posted: Sat Dec 07, 2024 6:42 am
To give a simple example, an audience segment might know everything there is to know about products like yours. They don’t need to be told about the features and benefits; they are ready to convert based on their own needs. For these people, you don't need to worry about using complex terminology or explaining complicated concepts. when they're ready to pull the trigger.
On the other hand, another audience slovenia phone number library segment might be newcomers to your product category. They need a lot of help before they are ready to buy. With these prospective customers, you will need to keep things simple. Avoid jargon like the plague; be friendly and reassuring at every step. As you can see, those two audiences require very different approaches, which should be reflected in the type of language you use in your email copy .
Technique Extend personalization to key landing pages Email personalization shouldn't end in the recipient's inbox, but should extend to your website design. Think about it. Let’s say I received a highly personalized email that addressed my specific needs and pain points. The text was precise and highly relevant, so I clicked the CTA at the bottom and landed on a landing page… …but I felt like that landing page was speaking to a completely different person.
On the other hand, another audience slovenia phone number library segment might be newcomers to your product category. They need a lot of help before they are ready to buy. With these prospective customers, you will need to keep things simple. Avoid jargon like the plague; be friendly and reassuring at every step. As you can see, those two audiences require very different approaches, which should be reflected in the type of language you use in your email copy .
Technique Extend personalization to key landing pages Email personalization shouldn't end in the recipient's inbox, but should extend to your website design. Think about it. Let’s say I received a highly personalized email that addressed my specific needs and pain points. The text was precise and highly relevant, so I clicked the CTA at the bottom and landed on a landing page… …but I felt like that landing page was speaking to a completely different person.