Types of Mobile Sites
When we develop websites for mobile, we have two types, depending on the device:
Feature Phone : Standard mobile phones that use WAP with languages like WML and other simpler forms of HTML
Smartphones : in this group we have cell phones with modern browsers such as iPhone, Android, Windows Mobile and others.
Due to the different types of technology between these two types, Google uses two indexes of results for each type. Feature phones receive a customized index while smartphones receive the same index as a normal search made through a computer or laptop.
As you can see in the screenshots above, both canada telegram data searches performed on the desktop and on the smartphone receive practically the same results.
User Behavior on Mobile
Before you start developing your mobile site, it is important to understand what users (your audience) are looking for when they are using a mobile phone. Understanding your user's behavior will be essential to designing a site with navigation and content that is appropriate for them.
In general, people look for information about places, services, reviews of establishments, information about a product and mainly for entertainment.
With the help of the keywords that are generating visits through the mobile version of Google, it is possible to better understand your user and what they are looking for. To view these keywords, you have two paths:
Google Webmasters Tools
Google WebMaster Tools Mobile DataTo access the list of searches that your site had impressions and clicks on, go to the side menu in “Your website” > Search Queries and select the Filter to view the search data that came through cell phones or smartphones.
Google Analytics
For those of you who use Google Analytics as a Web Analytics tool, you can activate an advanced segment and see only the access data of those who visited your site using mobile devices.
Once the advanced segment has been activated, simply go to Traffic Sources and see which keywords you receive visits for through organic search.