Overseas success stories of subscription commerce
Posted: Sat Feb 22, 2025 6:06 am
A startup has emerged in India that has successfully run a subscription-based e-commerce site.
Vellvette , an Indian startup, sells beauty products for women on a subscription basis. It is an online business targeting Indian women in their 20s to 40s.
The idea came to them while traveling in the United States and China. They came up with the idea in March 2012, released it in September, and raised their first round of funding from an Indian angel investor based in Mumbai.
Most major online shopping sites in Japan offer subscription purchases
, so the business model itself is not particularly new. But why is it attracting attention again now?
They copied BirchBox . And they too began india mobile database to climb the ladder of success. You can find more about BirchBox on this
website .
In Japan, when we think of subscriptions, the first image that comes to mind is that some consumer goods are delivered to the user every month, but BIRCHBOX basically delivers items to the user every month. However, the items delivered are different each time. This is the same method that catalog mail order companies originally used in Japan as distribution meetings . BIRCHBOX offers a box filled with 4 or 5 samples of new cosmetics and body care products, which are delivered to users every month for $10. The biggest point of this site is that fashion-conscious women in their 20s can try out the latest products from manufacturers at an affordable price. Manufacturers can have users try out the prototypes first, and if they like them, they can use them to sell back-end products.
Although only two years have passed since BirchBox was launched in 2010, sales have increased explosively. Could it be that the reason behind this is that, even as adults, they are selling the excitement of not knowing what will arrive in the mail for just $10 a month ?
Of course, the site shows samples of the products that will arrive in advance, so you can guess to some extent. I'm very excited to see how
Vellvette will grow subscription e-commerce in the Indian market in the future.
The important thing here is that there are many hints for success in online businesses that are successful overseas.
Vellvette , an Indian startup, sells beauty products for women on a subscription basis. It is an online business targeting Indian women in their 20s to 40s.
The idea came to them while traveling in the United States and China. They came up with the idea in March 2012, released it in September, and raised their first round of funding from an Indian angel investor based in Mumbai.
Most major online shopping sites in Japan offer subscription purchases
, so the business model itself is not particularly new. But why is it attracting attention again now?
They copied BirchBox . And they too began india mobile database to climb the ladder of success. You can find more about BirchBox on this
website .
In Japan, when we think of subscriptions, the first image that comes to mind is that some consumer goods are delivered to the user every month, but BIRCHBOX basically delivers items to the user every month. However, the items delivered are different each time. This is the same method that catalog mail order companies originally used in Japan as distribution meetings . BIRCHBOX offers a box filled with 4 or 5 samples of new cosmetics and body care products, which are delivered to users every month for $10. The biggest point of this site is that fashion-conscious women in their 20s can try out the latest products from manufacturers at an affordable price. Manufacturers can have users try out the prototypes first, and if they like them, they can use them to sell back-end products.
Although only two years have passed since BirchBox was launched in 2010, sales have increased explosively. Could it be that the reason behind this is that, even as adults, they are selling the excitement of not knowing what will arrive in the mail for just $10 a month ?
Of course, the site shows samples of the products that will arrive in advance, so you can guess to some extent. I'm very excited to see how
Vellvette will grow subscription e-commerce in the Indian market in the future.
The important thing here is that there are many hints for success in online businesses that are successful overseas.