To get the most out of CRM, companies should integrate all additional software

[tanjimaju200]

The trend towards digitalization and automation of business continues to gain momentum. One of the main tools for automating business processes is a CRM system.

According to salesfors, 85% of executives believe that a CRM system should support the entire life cycle of a company. Also, according to recent research, 70% of sales professionals consider CRM data decisive in concluding deals. (Source: Chang, 2021).

CRM allows you to systematize changsha mobile number database the information about customers necessary for the work of different departments of the company. This is a huge database, customized individually for each company, which stores: customer contact information, purchase history, special status, questions asked by the user, etc.

Often, in addition to CRM, companies use additional tools for marketing, sales and communication with customers, for example, email or SMS mailing tools are used to motivate customers to make repeat purchases; chat platforms are connected to communicate with customers, control and improve the quality of communication; analytics services are used to analyze promotion channels, etc.

directly with the system. This will eliminate fragmentation of information and get a unified view of each client, as well as build an effective sales funnel and promotion strategy, for example, prepare individual offers for repeat purchases or upselling, increase conversion by reminding about an abandoned cart, make the client more loyal by addressing by name and offering a relevant product.