So how much does an online advertising campaign cost? The price depends on many different factors. Check which ones!
What makes up the cost of an advertising campaign?
At the beginning it is worth emphasizing that it is impossible to give a specific what kind of benefit can you get from honduras phone numbers amount that entrepreneurs spend on an advertising campaign - it is simply impossible, because the campaign does not have a single, fixed price.
The total cost depends on many factors and is made up of several aspects:
Budget allocated for campaign operation
Budget is the money that you pay into your advertising system account when setting up your campaign. This is the amount that the creator of the ad intends to spend on promotional activities. You can determine it yourself based on your budget – when the funds run out, the ad will simply stop displaying. Of course, the bigger the budget, the better the effects of the advertising campaign will be – the total cost of the campaign depends primarily on the industry and competition.
Small local companies can achieve results with a budget of a few hundred zlotys. Global companies, on the other hand, allocate even tens of thousands for this promotion channel. As you can see, the discrepancy in this aspect is huge, which is why it is impossible to set a single price.
Another important issue is the rate per click. This also affects how much an advertising campaign costs . Its amount determines how quickly the budget will be exhausted, how many times a day the ad will be displayed and what position it will be in. You can also set the maximum amount per click yourself, but the actual cost will vary slightly, because the system is responsible for setting the rate for a specific keyword.
What factors influence cost per click?
competition,
industry,
advertising quality,
keyword popularity,
advertising format and its display area.
The cost of one click can be a few dozen groszy, but also a few zlotys. If your monthly budget is PLN 1,000 and the maximum rate per click is PLN 1.36, then theoretically you will be able to get about 735 clicks in a month. However, because the actual CPC is usually lower, with such a budget you will most likely generate a little more than 735 clicks.
SEO/SEM Agency Service
Another aspect that affects how much an advertising campaign costs is the SEO /SEM agency's price list. If you create, configure and run campaigns yourself, you only incur costs related to its budget. However, if you decide to cooperate with an agency, you must add the cost of the service to the total amount.
How much does it cost to run a professional online advertising campaign? The price depends primarily on the scope of activities, as well as the budget that the client allocates for advertising. This is because agencies usually offer settlement based on commission - the larger the budget, the higher the service costs.
