What determines the price of setting up contextual advertising
Posted: Sat Feb 22, 2025 7:23 am
Most companies, entering the digital advertising arena, do not understand how to choose an adequate contractor and why the cost of setup in a commercial proposal varies so much.
It seems that the company is the same and the queries are the same, but for some reason the price for setup at one agency soars to 40,000 rubles per month, while at another it is 20,000 rubles. And an enthusiast from Kwork can set up advertising for you for as little as 5,000 rubles. Technical reasons The number of key queries and negative words . Depends on the field and what you want to advertise. Let's say you are engaged in the supply of services for businesses: factoring, credit on collateral, leasing, etc. Each of your services is a separate pool of semantics and negative words.
Unscrupulous contractors often do not bother with careful selection and simply copy key queries from Wordstat, without segmenting or working with negative words. The cheapness of many agencies and freelancers is explained by this. Complexity or "overheated" sphere. Not all complex spheres are "overheated", but all overheated ones are complex. Highly competitive areas, such as real estate or medicine, require careful analysis of keywords .
Presence of the target audience in context. First of all, this turkey mobile database of course, applies to the luxury segment - luxury goods, elite real estate, any other service where the personal presence of the seller is important. It will not work to search for such an audience “head-on”, most likely you will have to collect related semantics plus connect targeting. GEO. Selling water filters in Moscow and selling them in Tver are two very different things.
If you are focusing on Moscow traffic, then the contextualist needs to take into account the high competition and calculate the strategy taking into account the capital's coefficient. Number of advertising types: YAN, search, KMS, graphic ads . Each requires its own separate settings, graphic ones also need to develop banners. Landing page analysis. The success of an advertising campaign depends not only on proper settings, but also on the quality of your site. If the page lacks important information, then the agency will need to work with it and spend additional resources on it. Complexity of banners and layouts.
Context has certain requirements for graphic images that the designer must take into account in the layout. For an animated banner, you need to involve a separate specialist. Analytics. Even if you use internal analytics systems Yandex.Metrica and Google.Analytics and do not connect third-party services, proper setup and targeting also takes time. Maintenance. Unfortunately, you cannot set up advertising once and then collect applications and calls - the system is regularly updated, you wanted to reach more people by geo, new negative words were identified. Contextual advertising, one way or another, requires regular monitoring.
It seems that the company is the same and the queries are the same, but for some reason the price for setup at one agency soars to 40,000 rubles per month, while at another it is 20,000 rubles. And an enthusiast from Kwork can set up advertising for you for as little as 5,000 rubles. Technical reasons The number of key queries and negative words . Depends on the field and what you want to advertise. Let's say you are engaged in the supply of services for businesses: factoring, credit on collateral, leasing, etc. Each of your services is a separate pool of semantics and negative words.
Unscrupulous contractors often do not bother with careful selection and simply copy key queries from Wordstat, without segmenting or working with negative words. The cheapness of many agencies and freelancers is explained by this. Complexity or "overheated" sphere. Not all complex spheres are "overheated", but all overheated ones are complex. Highly competitive areas, such as real estate or medicine, require careful analysis of keywords .
Presence of the target audience in context. First of all, this turkey mobile database of course, applies to the luxury segment - luxury goods, elite real estate, any other service where the personal presence of the seller is important. It will not work to search for such an audience “head-on”, most likely you will have to collect related semantics plus connect targeting. GEO. Selling water filters in Moscow and selling them in Tver are two very different things.
If you are focusing on Moscow traffic, then the contextualist needs to take into account the high competition and calculate the strategy taking into account the capital's coefficient. Number of advertising types: YAN, search, KMS, graphic ads . Each requires its own separate settings, graphic ones also need to develop banners. Landing page analysis. The success of an advertising campaign depends not only on proper settings, but also on the quality of your site. If the page lacks important information, then the agency will need to work with it and spend additional resources on it. Complexity of banners and layouts.
Context has certain requirements for graphic images that the designer must take into account in the layout. For an animated banner, you need to involve a separate specialist. Analytics. Even if you use internal analytics systems Yandex.Metrica and Google.Analytics and do not connect third-party services, proper setup and targeting also takes time. Maintenance. Unfortunately, you cannot set up advertising once and then collect applications and calls - the system is regularly updated, you wanted to reach more people by geo, new negative words were identified. Contextual advertising, one way or another, requires regular monitoring.