You will be heard and all your questions will be answered promptly
Posted: Sat Feb 22, 2025 7:24 am
They will not remain silent when asked to quickly make edits or will give a reasoned explanation for the refusal.
- They delve into the processes. They look not only at your digital state, but also at the business as a whole. They will not just waste your budgets, but will always suggest what to invest in more effectively - maybe in your case the context is not so relevant now and it is better, for example, to focus on SMM.
- Transparent reporting. You can always count on detailed reporting and understanding of where your money goes.
- Security. Agencies are different, but the digital services market is small and any unscrupulous agency risks losing clients.
- Professionalism. Such agencies need to compete for good clients with large market players, so it is necessary to regularly improve their skills.
Cons:
- The price is above the market. A boutique agency cannot charge you as much as a mid-level freelancer. When ordering a service from such a company, you pay not only for the contextual advertising itself, but also for support and accounting.
- You need to be involved in the process. If you want to get a really high-quality result, and not just set up Yandex.Direct so that it was there, then you won’t be able to send everything to the agency and receive a raw report once a month. The agency must understand your position and your capabilities;
Cooperation with a contextual advertising agency is tunisia mobile database convenient and understandable, but it requires certain investments and it is necessary to get involved in the process yourself from time to time.
Criteria for a good agency
As soon as you type “contextual advertising agency” or “set up Yandex.Direct” into the search engine, you will be bombarded with a huge array of offers from all over the country, and will also be followed by retargeting for several days. How to choose?
Initial selection stage
- The site should contain cases with numbers. Do not rush to refuse, even if the agency has not worked in your profile - experience will help to understand your field as well.
- The agency's presence in the ratings. It does not necessarily have to be the first lines, but its very presence indicates that the company is working on its own marketing.
- Social networks. They may be irregular, but this way you will see that real people work there.
- Quick response from the manager to your request. A company employee should contact you within an hour, however, this is not always feasible, but within 2-3 hours - for sure. The manager should ask you clarifying questions: have you set up advertising before, results, budgets and answer your questions.
- Request for guest access. A specialist needs past data for adequate analysis and further strategy.
Commercial proposal
- Direction. Already at the stage of the commercial proposal, you should be offered development options. This is not yet a full-fledged strategy, but a completely clear direction of development.
- Key queries. 50-60% of the main queries are collected already at this stage.
- Clear monthly budgets and commission for work. Some agencies work for a commission from the budget, others have a clear price for the cost of work - everything should be reflected in the commercial proposal.
- They delve into the processes. They look not only at your digital state, but also at the business as a whole. They will not just waste your budgets, but will always suggest what to invest in more effectively - maybe in your case the context is not so relevant now and it is better, for example, to focus on SMM.
- Transparent reporting. You can always count on detailed reporting and understanding of where your money goes.
- Security. Agencies are different, but the digital services market is small and any unscrupulous agency risks losing clients.
- Professionalism. Such agencies need to compete for good clients with large market players, so it is necessary to regularly improve their skills.
Cons:
- The price is above the market. A boutique agency cannot charge you as much as a mid-level freelancer. When ordering a service from such a company, you pay not only for the contextual advertising itself, but also for support and accounting.
- You need to be involved in the process. If you want to get a really high-quality result, and not just set up Yandex.Direct so that it was there, then you won’t be able to send everything to the agency and receive a raw report once a month. The agency must understand your position and your capabilities;
Cooperation with a contextual advertising agency is tunisia mobile database convenient and understandable, but it requires certain investments and it is necessary to get involved in the process yourself from time to time.
Criteria for a good agency
As soon as you type “contextual advertising agency” or “set up Yandex.Direct” into the search engine, you will be bombarded with a huge array of offers from all over the country, and will also be followed by retargeting for several days. How to choose?
Initial selection stage
- The site should contain cases with numbers. Do not rush to refuse, even if the agency has not worked in your profile - experience will help to understand your field as well.
- The agency's presence in the ratings. It does not necessarily have to be the first lines, but its very presence indicates that the company is working on its own marketing.
- Social networks. They may be irregular, but this way you will see that real people work there.
- Quick response from the manager to your request. A company employee should contact you within an hour, however, this is not always feasible, but within 2-3 hours - for sure. The manager should ask you clarifying questions: have you set up advertising before, results, budgets and answer your questions.
- Request for guest access. A specialist needs past data for adequate analysis and further strategy.
Commercial proposal
- Direction. Already at the stage of the commercial proposal, you should be offered development options. This is not yet a full-fledged strategy, but a completely clear direction of development.
- Key queries. 50-60% of the main queries are collected already at this stage.
- Clear monthly budgets and commission for work. Some agencies work for a commission from the budget, others have a clear price for the cost of work - everything should be reflected in the commercial proposal.