Navigational searchinformationalhere the user wants to find out, learn about a subject. In a purchasing journey, this type of research happens at the beginning, when he is trying to understand his need. Informational searchtransactionaltransactional search is aimed at conversion, after the user has already searched for information to solve his need.Transactional searchhow does search intent influence seo?In the examples above, you can see that google offers results in different ways for each search.
This happens because the search engine strives to understand vietnam whatsapp data users' search intent — not just the keywords they type — and deliver answers with the content and format that are most relevant to them. This effort by google is evident in its algorithm updates. Bert was the last update in this regard and represented a significant evolution of the algorithm in natural language processing, in order to understand how humans express themselves.
From now on, it understands the meanings of words, the relationships between them and the nuances of human language. that what matters to the search engine are not exactly the keywords that users use, but rather the meaning they construct together. This meaning, then, is what highlights users' search intent. You should consider this change by google in your seo strategies.
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