3rd rule: Create and optimize your digital assets

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This data will help to format the basis of your campaign:

Information consumption habits will direct investment in advertising on digital channels
The pains will define the type of argument to be used in the content
Information about position and function within the decision process will help optimize your sales team's time
In short: buyer personas help your company say the right thing to the right person at the right time.

Digital assets are part of your company’s digital presence – and can have a wide range of applications.

But certainly the most common (and effective) in terms of good digital marketing management is the landing page.

This is because it offers your company the opportunity to saudi arabia mobile database capture useful data and information about your potential leads.

Learn more: Data in Digital Marketing: discover what makes your strategy successful
Because this data is a powerful weapon in the hands of your sales team, eager to close deals and generate revenue for your company.

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But whatever the format of your digital asset (landing pages, social media channels, blog , among others), keep two rules in mind:

Offer personalized and relevant content
Make sure it's 100% mobile-first


4th rule: Work towards your own visibility
You’ve already set your company’s goals, you know exactly what kind of audience you want to reach, and you’re already creating great content. Now it’s time to share it with the world.

So to ensure visibility for your marketing efforts, use proven techniques such as:

Content Marketing
Social media
SEO
Advertising on digital channels
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This will help generate traffic to your website and followers on your social networks, ensuring that your solutions are known by your leads.

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5th rule: Turn traffic into leads
A good way to generate leads is to offer quality content.

Learn more: Does content marketing generate leads for your company? Find out!
Therefore, invest in the production of e-books, white papers, webinars, blog articles and infographics. This way, you can show that your company is willing to help them.

And it also has the right solution to offer them as soon as they are ready to do business.

It is also worth doing A/B testing to determine which content formats are best received by the public.