Tips for Choosing Colors for Logo Design

[tanjimaju200]

It is necessary to make sure that the style of the logo and the colors used evoke associations with the company and the services/products it produces. For example, green is suitable for fruits and vegetables. A dance studio for girls looks better in pink. Black hints at the sale of motor oil.

The color of the corporate identity should be convergent. Plant growing companies prefer green shades, dairy or water producers - white. Brown logos are suitable for selling shandong mobile number database natural products of this color, such as coffee or chocolates.

There are many different factors: the shape and size of the logo , the space it occupies, the combination of colors with other shades, too similar color palettes. All these nuances affect perception. It makes sense to consider the specifics of the niche that is associated with this decision. According to this opinion, insurance and financial companies should have a style in calming tones, green or blue.

Many combinations of shades are harmonious and pleasing to the eye, while others make a negative impression. The colors for the logo should be built according to the meaning and concept of the company's image. The optimal choice can only be made by analyzing the capabilities of different tones. For example, what emotional impact do they have on people?

It is not recommended to use a wide color palette in logo design unless it has special meaning for the company. As a rule, a couple of colors are used in the style design. There are several reasons for this:

Excessive multi-color not only spoils the balance, but also distracts attention.
Shades look different in different conditions.
The more varied the brand's color schemes on paper, the more expensive it is to produce advertising such as packaging and brochures.
When creating a logo image, it is necessary to select colors that can be reproduced on different surfaces and look high-quality. Difficulties may also arise when conducting an advertising campaign through newspapers. Unmixed dyes used to obtain color shades do not correspond to natural colors.