Highlight important details in negative space

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By creating negative space in your logo using this technique, you can establish a connection with potential customers. It is a common method for brands to personalize products and services that might otherwise come across as cold or impersonal. While this strategy is not universally used, it works quite effectively.

So, using negative space and a face, you can give your logo a completely new, unusual look. Your target audience will determine the type of face you create - cute, smart, naive, enthusiastic or frowning.


negative space logo options
As we mentioned, the negative hong kong mobile database space in your logo is a great place to add details that are hard to fit into the positive. You don’t have to use negative space to hide something. Instead, you can make that detail a special attention marker.

A logo should be a visual representation of what you want to convey to your audience. Negative space should be used in a way that highlights one or more key messages.

Whole Foods logo
The hidden meaning can be serious or funny. Negative space is often used to highlight certain attributes. For example, the Whole Foods logo uses the negative space of the composition to transform one of the letters "O" into an apple. This symbolizes a commitment to natural products.

Use a limited color palette to create contrast
Contrast is your friend when you have a limited color palette . Use negative space to create depth and contrast in your images, even if you don't have access to an expanded palette.