Accounting for target audience

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Font groups can be opposite, but within the framework of one corporate logo the styles should look beautiful, neat, and complement each other.

Color selection
When answering the question about the shade, we recommend taking a closer look at the temperature of the tones already applied. The colors can be contrasting, but it is important that they look appropriate next to each other, create a complete picture, fit harmoniously into the overall concept, and do not contradict the idea.

Remember about hierarchy - the indonesia mobile database correspondence of the parameters of the inscription and other components. The main space should be occupied by the company name, secondary space is given to the graphic image (if it is developed separately from the name, not intertwined into a single drawing). The third most important place is given to the slogan, since it complements the brand name, the composition is not built around it.

Uniqueness
Check whether the slogan compromises the uniqueness and originality of the logo. If the motto is quite simple (for example, “fresh bread to every home” or “stretch ceilings for everyone”), wait with its inclusion in the emblem composition. Otherwise, you risk demonstrating a mediocre, template approach to creating a company branding, and therefore to doing business.


Keep in mind that the slogan is primarily aimed at an audience that is only vaguely familiar with the product or knows nothing at all about the brand or its goods/services. Developing an emblem with a motto is relevant for a new organization that is just entering the market: it is little known, it needs to convey as much information about itself as possible in the most accessible and simple form.