How to Create a Brand Mascot That Works
Posted: Sat Feb 22, 2025 10:31 am
Convenience of communication . A visualized character will convey information to the consumer more capaciously and interestingly than a boring informational narrative. For this purpose, it is endowed with speech, voice, and facial expressions.
Visual association with the brand and its memorization . Due to the anthropomorphism of the mascot, the information provided is absorbed by the consumer's brain faster: it reads the character's personality, forming a stable association. In the future, there will be no need for extensive advertising to identify vietnam mobile database the brand. It will be recognizable even without other company attributes - thanks to the corporate character.
Virality potential . If a mascot hits the top, memes, discussions, parody projects, etc. are born on its basis. All this automatically increases the brand's popularity indicators, thereby increasing the level of engagement.
The British company " System1Group " conducted a market analysis. The study showed that commercials with mascots significantly increase brand demand (by 37%), while profits increase by an average of 30%.
Company mascots
Before creating a mascot character, decide what tasks it is needed to solve, what exactly the brand will communicate to consumers, and what audience it is aimed at.
When developing a talisman, use the following tips:
Identify the key factors that make the product (service) popular . Determine the audience's emotions when using the product. For example, if the product or service implies confidence in quality, then the mascot is endowed with such "personal" characteristics as respectability, seriousness, etc.
Emphasize key features that give the mascot superpowers or memorable characteristics. Example: the Energizer battery-powered bunny drums tirelessly, while his comrades on regular batteries have long since "blown away."
Create a psychological portrait of a character based on the emotions of consumers about the product.
Build an emotional connection between the client and the mascot (create interesting stories about the character, filled with humor and a certain amount of useful information).
Use corporate colors . This will increase brand recognition.
If the range of products sold by a company is wide enough and is intended for audiences of different ages, it is possible to create mascot characters for each age category.
Visual association with the brand and its memorization . Due to the anthropomorphism of the mascot, the information provided is absorbed by the consumer's brain faster: it reads the character's personality, forming a stable association. In the future, there will be no need for extensive advertising to identify vietnam mobile database the brand. It will be recognizable even without other company attributes - thanks to the corporate character.
Virality potential . If a mascot hits the top, memes, discussions, parody projects, etc. are born on its basis. All this automatically increases the brand's popularity indicators, thereby increasing the level of engagement.
The British company " System1Group " conducted a market analysis. The study showed that commercials with mascots significantly increase brand demand (by 37%), while profits increase by an average of 30%.
Company mascots
Before creating a mascot character, decide what tasks it is needed to solve, what exactly the brand will communicate to consumers, and what audience it is aimed at.
When developing a talisman, use the following tips:
Identify the key factors that make the product (service) popular . Determine the audience's emotions when using the product. For example, if the product or service implies confidence in quality, then the mascot is endowed with such "personal" characteristics as respectability, seriousness, etc.
Emphasize key features that give the mascot superpowers or memorable characteristics. Example: the Energizer battery-powered bunny drums tirelessly, while his comrades on regular batteries have long since "blown away."
Create a psychological portrait of a character based on the emotions of consumers about the product.
Build an emotional connection between the client and the mascot (create interesting stories about the character, filled with humor and a certain amount of useful information).
Use corporate colors . This will increase brand recognition.
If the range of products sold by a company is wide enough and is intended for audiences of different ages, it is possible to create mascot characters for each age category.