Their time is very valuable and they receive hundreds of emails daily

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While you don't need to know them personally, at least do some research to determine what tone and style you should use that best suits them. You can also look for some personal details to show that the message is specifically about them. You can segment your recipients into two groups: less busy and very busy. Less busy people will appreciate directness and brevity. When unopened emails pile up and deadlines loom, they get to the point faster.

Decision-making professionals and journalists south korea phone number library are very busy people. So make sure you have something useful to offer them. Be sensitive to the moment Offer your target audience something valuable at the right time in a simple and informative way. For example, you can write an email that you will send during Black Friday, when businesses expect greater exposure.



Please note that Wednesday is known to be the best day to send outreach emails. On the other hand, Saturday is the worst day. Meanwhile, a Yesware study says that responses are the same every day of the week. The study also suggests that weekend emails are opened about 10% more than Monday-Friday emails. This is because 80% fewer marketing emails are sent on weekends. Bar graph showing response rates in percentages across the week, peaking on Monday and Tuesday, with lower rates midweek.