You may be surprised by the results, and they may not always be for the best.
It wouldn't be the first time that a blog article has a better position than a landing page, when you want the latter to occupy a prominent position, since it is where conversions are made, such as subscriptions, sales, reservations, etc.
Once we have outlined the training possibilities of norway mobile phone number this post, let's proceed to analyze some solutions and the actions to take to resolve seo cannibalization.
First of all, it is crucial to conduct a thorough keyword analysis and determine what strategy to follow with them.
It's important to remember that websites are often constantly updated with new content, so you need to be very conscious of how you use keywords.
To address the solutions, let's take the example that there are two blog articles named 2 and 3. Both are competing with another blog article 1 for a specific keyword.
combine and consolidate content
if you have two or more pages with content that can be combined, here are the steps to follow:
select the url that will be your primary option. (1)
use existing content spread across multiple pages (in this case blog posts 2 and 3) and merge it into one page 1. This will make it as informative and robust as possible in terms of content and on-page optimization.
Remove duplicate content
once the content on pages 2 and 3 is reused, one option would be to delete these pages.
The next step is to create a 301 redirect to your homepage to improve user experience, signal the change to search engines, and consolidate the authority of your pages.
To maintain the authority of the removed pages, you could also inherit their quality backlinks. The best way to do that is to contact the webmasters of the pages that link to your pages and ask them to link them to your main page.
This last one is quite delicate, so we will offer other options.
Reuse urls instead of creating new ones
you should also consider the type of content you typically publish on your website and how to manage it to avoid seo cannibalization.
For example, if you have a travel website and you have recurring events every year, it makes no sense to create a new blog post every year announcing those offers, such as "carnival-2023", "carnival-2024", etc. It is better to have a page with the url "carnival" and update its content every year.