Can I do SEO on my own?
Posted: Tue Mar 18, 2025 5:58 am
SEO is an abbreviation for Search Engine Optimization, and in Japanese it is known as "search engine optimization" or "SEO measures."
SEO is a strategy to increase exposure to users of search engines. Websites and article content are created to match search engine algorithms, with the aim of gaining more access.
However, since SEO measures are difficult to achieve results with cashapp database just a vague approach, the current situation is that it is thought that "it is necessary to entrust the work to a person or company with the correct know-how." For this reason, there are probably many people who feel somehow uncomfortable with SEO measures.
In conclusion, if you want to do SEO on your own, it is perfectly possible. SEO requires specialized know-how, but by practicing and making improvements, you will be able to implement ideal measures.
Also, even if you outsource your SEO measures to external experts, having some experience with SEO measures yourself can give you a big advantage. This is because you will have a good sense of what issues are preventing SEO measures from going well and what measures are likely to work, which will further increase the effectiveness of measures when outsourcing.
Even if you don't have any experience or skills in SEO, we recommend that you first try to learn how to do SEO on your own.
Benefits of doing your own SEO
What specific benefits can you expect from being able to do SEO on your own? The following three points are the key benefits:
Cost savings
The biggest advantage of being able to do SEO yourself is that it leads to cost reduction. If you outsource SEO, it will of course cost money. SEO is originally known as a cost-effective way to attract web visitors, but if you outsource the entire measure, you may not get the cost-effectiveness you expect.
By learning to do SEO yourself, you can solve these cost issues all at once. The advantage of doing SEO yourself is that it doesn't cost anything, so you can get the most out of your original cost performance.
Also, if you have some knowledge about SEO, it can help reduce costs when outsourcing. This is because it reduces communication costs with specialist companies and the risk of extra fees being charged.
First, it's a good idea to deepen your understanding of SEO so that you can do it yourself.
Ability to quickly turn around the PDCA cycle
Being able to implement SEO measures yourself is also an important step in speeding up the PDCA cycle.
When outsourcing SEO measures, communication costs are incurred for each decision. This makes it difficult to carry out work quickly, and there is a risk that you will not be able to differentiate yourself from your competitors or improve your SEO rating as quickly as you would like.
To solve these problems, it is very important to be able to implement SEO measures yourself. By implementing SEO measures yourself, you can reduce communication costs to as close to zero as possible, and you can speed up the PDCA cycle to get results quickly.
If you can speed up the PDCA cycle, you will be able to quickly identify areas for improvement in your SEO efforts and find better solutions.
Better understanding of users
One of the benefits of doing your own SEO is that it gives you a valuable opportunity to deepen your understanding of users.
In the process of SEO, it is important to deepen your understanding of users. By doing SEO yourself, you can improve your website while examining the concerns, issues, and information that users have, and deepen your knowledge to smoothly run your business.
If you outsource SEO, this process will take place outside your organization. If you can do SEO yourself, you will be able to acquire and absorb this knowledge within your company and use it not only to attract web visitors, but also to improve your products.
Types of SEO Measures
Although SEO is a general term, there are actually multiple approaches, so you need to have a deeper understanding of each method. We will explain the three main types of SEO.
Content SEO
The most popular and most ongoing SEO strategy is content SEO, which involves creating valuable content for search engine users and increasing the number of visitors to your site.
When considering SEO measures, the first thing that is important is to create a production environment that allows for continuous content SEO . The results of SEO measures are greatly influenced by the quality of the content and how often it is updated, so this is an area that requires particular focus.
The internal and external measures introduced later are measures to maximize the effectiveness of content SEO. If you can provide excellent information, you can achieve a certain level of results even without internal or external measures, so you should start with content SEO.
Internal measures
Internal measures are SEO measures to ensure that search engines rank your company's website as highly as possible and fairly.
The display of search results is determined automatically based on information obtained by robots called crawlers that automatically crawl countless websites.
Robots evaluate each site according to a predefined algorithm, and if you can load the site structure smoothly, you can improve the site's SEO ranking. Simply put, internal measures are about creating a site that is easy for crawlers to load.
There are several approaches to internal SEO measures. By implementing measures such as improving the display speed of your site and correctly setting html tags so that crawlers can easily read them, you can advance internal measures advantageously.
External measures
External SEO measures are efforts to collect inbound links from other sites. There are many evaluation criteria for improving SEO, but one of them is how many inbound links you have from other sites, that is, how many external sites you are introduced on.
The reason why SEO is introduced to search engines in the first place is to improve the value of the service by providing even the most useful information to users of search engines and increasing usability. The fact that a site has collected inbound links is an objective fact that the site is providing useful information to other users, and is an indicator that is likely to be highly evaluated in SEO.
For this reason, external measures are one of the most important SEO initiatives, and it is important to continuously implement measures to acquire high-quality backlinks.
However, since whether or not a third party will introduce your site depends on the decision of the other party, it is important to remember that it is difficult to acquire the backlinks you want. What is important is to continuously publish high-quality content, and it is important to work on creating articles that others will want to introduce.
Another effective way to gather backlinks is to use social media. By using social media, you can not only appeal to users who are different from search engines, but also gain many backlinks by spreading your content on social media.
SEO is a strategy to increase exposure to users of search engines. Websites and article content are created to match search engine algorithms, with the aim of gaining more access.
However, since SEO measures are difficult to achieve results with cashapp database just a vague approach, the current situation is that it is thought that "it is necessary to entrust the work to a person or company with the correct know-how." For this reason, there are probably many people who feel somehow uncomfortable with SEO measures.
In conclusion, if you want to do SEO on your own, it is perfectly possible. SEO requires specialized know-how, but by practicing and making improvements, you will be able to implement ideal measures.
Also, even if you outsource your SEO measures to external experts, having some experience with SEO measures yourself can give you a big advantage. This is because you will have a good sense of what issues are preventing SEO measures from going well and what measures are likely to work, which will further increase the effectiveness of measures when outsourcing.
Even if you don't have any experience or skills in SEO, we recommend that you first try to learn how to do SEO on your own.
Benefits of doing your own SEO
What specific benefits can you expect from being able to do SEO on your own? The following three points are the key benefits:
Cost savings
The biggest advantage of being able to do SEO yourself is that it leads to cost reduction. If you outsource SEO, it will of course cost money. SEO is originally known as a cost-effective way to attract web visitors, but if you outsource the entire measure, you may not get the cost-effectiveness you expect.
By learning to do SEO yourself, you can solve these cost issues all at once. The advantage of doing SEO yourself is that it doesn't cost anything, so you can get the most out of your original cost performance.
Also, if you have some knowledge about SEO, it can help reduce costs when outsourcing. This is because it reduces communication costs with specialist companies and the risk of extra fees being charged.
First, it's a good idea to deepen your understanding of SEO so that you can do it yourself.
Ability to quickly turn around the PDCA cycle
Being able to implement SEO measures yourself is also an important step in speeding up the PDCA cycle.
When outsourcing SEO measures, communication costs are incurred for each decision. This makes it difficult to carry out work quickly, and there is a risk that you will not be able to differentiate yourself from your competitors or improve your SEO rating as quickly as you would like.
To solve these problems, it is very important to be able to implement SEO measures yourself. By implementing SEO measures yourself, you can reduce communication costs to as close to zero as possible, and you can speed up the PDCA cycle to get results quickly.
If you can speed up the PDCA cycle, you will be able to quickly identify areas for improvement in your SEO efforts and find better solutions.
Better understanding of users
One of the benefits of doing your own SEO is that it gives you a valuable opportunity to deepen your understanding of users.
In the process of SEO, it is important to deepen your understanding of users. By doing SEO yourself, you can improve your website while examining the concerns, issues, and information that users have, and deepen your knowledge to smoothly run your business.
If you outsource SEO, this process will take place outside your organization. If you can do SEO yourself, you will be able to acquire and absorb this knowledge within your company and use it not only to attract web visitors, but also to improve your products.
Types of SEO Measures
Although SEO is a general term, there are actually multiple approaches, so you need to have a deeper understanding of each method. We will explain the three main types of SEO.
Content SEO
The most popular and most ongoing SEO strategy is content SEO, which involves creating valuable content for search engine users and increasing the number of visitors to your site.
When considering SEO measures, the first thing that is important is to create a production environment that allows for continuous content SEO . The results of SEO measures are greatly influenced by the quality of the content and how often it is updated, so this is an area that requires particular focus.
The internal and external measures introduced later are measures to maximize the effectiveness of content SEO. If you can provide excellent information, you can achieve a certain level of results even without internal or external measures, so you should start with content SEO.
Internal measures
Internal measures are SEO measures to ensure that search engines rank your company's website as highly as possible and fairly.
The display of search results is determined automatically based on information obtained by robots called crawlers that automatically crawl countless websites.
Robots evaluate each site according to a predefined algorithm, and if you can load the site structure smoothly, you can improve the site's SEO ranking. Simply put, internal measures are about creating a site that is easy for crawlers to load.
There are several approaches to internal SEO measures. By implementing measures such as improving the display speed of your site and correctly setting html tags so that crawlers can easily read them, you can advance internal measures advantageously.
External measures
External SEO measures are efforts to collect inbound links from other sites. There are many evaluation criteria for improving SEO, but one of them is how many inbound links you have from other sites, that is, how many external sites you are introduced on.
The reason why SEO is introduced to search engines in the first place is to improve the value of the service by providing even the most useful information to users of search engines and increasing usability. The fact that a site has collected inbound links is an objective fact that the site is providing useful information to other users, and is an indicator that is likely to be highly evaluated in SEO.
For this reason, external measures are one of the most important SEO initiatives, and it is important to continuously implement measures to acquire high-quality backlinks.
However, since whether or not a third party will introduce your site depends on the decision of the other party, it is important to remember that it is difficult to acquire the backlinks you want. What is important is to continuously publish high-quality content, and it is important to work on creating articles that others will want to introduce.
Another effective way to gather backlinks is to use social media. By using social media, you can not only appeal to users who are different from search engines, but also gain many backlinks by spreading your content on social media.