Ask Someone You Trust — An Industry Colleague, A Member Of A Community colombia phone number library You Belong To, Etc. — Or Hire A Consultant Them To Review The Content Or Buyer Experience And Determine Where Things Break Down. When I Last Did This, My Friend Found Small But Embarrassing Things, Including: An Event Promoted As “coming Soon,” Even Though It Already Happened Product Pages Without Content Tied To Them Typos That Affected Readability I Found Something More Problematic When I Did This Exercise Recently For A Software Vendor’s Site.
They Still Had The Gartner Magic Quadrant Posted On Their Website. Not Only Was It Years Out Of Date, But It Also Violated Their Usage Contract With Gartner. (They Took It Down As Soon As I Pointed It Out.) Takeaway: Have A Trusted External Person Review Your Website And Buyer Experience To Find What’s Old, Confusing, Or Broken.
