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Products exist on the shelves and displays of physical and online stores. Brands exist in the minds of all consumers! The best example to understand this difference is Love Marks .
To understand the definition or concept of lovemark , just think about france email list fans of Apple , Nike , Ferrari , Samsung , Starbucks , Nintendo or Sony , among many other brands.
Consumers not only consume the products, but also recommend them, as they feel proud to own them, defending these brands in front of other people with different tastes and opinions.
In other words, lovemark consumers express euphoria and passion when they wait for a launch, they queue up to get the products, they feel enthusiasm, anxiety, joy and devotion for each new version of a certain product.
All these emotions are what make some brands more successful, while others with similar qualities are forgotten in a hyper-saturated market that offers each individual infinite possibilities of choice.
Functions of Brands
Creating value for the consumer
The brand is a contract
The brand identifies
The brand differentiates the products
Create value for the company
It has commercial and institutional value
Functions of brands for consumers
Practicality: Practical nature of the brand, allows it to be easily memorized and recognized
Warranty: A well-known brand guarantees a certain level of warranty
Personalization : Choosing certain brands can allow the consumer to assert their originality, their personalization
Playful: Pleasure of choice
Specificity: The brand refers to a unique configuration of product attributes
Distinctive: It is the only element that allows consumers to differentiate similar products
