Benefits of using a customer data platform
Posted: Sat Dec 07, 2024 8:43 am
CDPs activate and sync data
Data activation is preparing data in a form that can be shared with other business tools, such as a CRM, emailing service, marketing platform, and so forth.
To make data easily shareable, your CDP creates a score, or value, for different pieces of information stored in a profile. This score might be something like a customer’s average order value, or lifetime value (LTV). Whatever the field, the result is one consistent value that can be used by all of your other business tools.
Once your customer values are scored, they are synced to your destination tools, like your CRM.
Good to know: On Brevo’s CDP platform, no-code recipes bahrain mobile phone numbers database easily transform data for consistency. It doesn’t matter if a customer is from CA, California, or even Cal — it’s all reformatted into “California”.
4. CDPs analyze data
A CDP is more than just a customer database. It’s a single source of truth for understanding your customers. Teams use this data to derive valuable customer insights which help them make informed decisions.
For example, you can easily pick up on shared customer characteristics, like common shopping patterns. This is key for helping marketing teams target lookalike audiences and identify customer segments that they can create personalized marketing campaigns for.
Many CDPs, such as the Brevo CDP, already have recipes for segmenting audiences into the most important categories like purchase frequency and average order value.
Data can also be sent to business intelligence (BI) and analytics tools to help you report on specific metrics, measure operational efficiency, and do further analysis.
Eliminate data silos. A customer data platform brings all of your customer information together in a single source of truth. No more trying to patch together scattered data from various software and documents.
Get higher-quality data. You decide what data you want to centralize. Your CDP platform makes sure each customer profile is unified and free from duplicate information. Data is also updated automatically between your CDP and connected input and output sources.
Create a consistent and personalized customer experience on all channels. Having customer data that is synced between all of your tools is key for creating a consistent omnichannel customer experience. Your messaging will be more relevant to your audience and sent at the right time, which will strengthen customer engagement.
Data activation is preparing data in a form that can be shared with other business tools, such as a CRM, emailing service, marketing platform, and so forth.
To make data easily shareable, your CDP creates a score, or value, for different pieces of information stored in a profile. This score might be something like a customer’s average order value, or lifetime value (LTV). Whatever the field, the result is one consistent value that can be used by all of your other business tools.
Once your customer values are scored, they are synced to your destination tools, like your CRM.
Good to know: On Brevo’s CDP platform, no-code recipes bahrain mobile phone numbers database easily transform data for consistency. It doesn’t matter if a customer is from CA, California, or even Cal — it’s all reformatted into “California”.
4. CDPs analyze data
A CDP is more than just a customer database. It’s a single source of truth for understanding your customers. Teams use this data to derive valuable customer insights which help them make informed decisions.
For example, you can easily pick up on shared customer characteristics, like common shopping patterns. This is key for helping marketing teams target lookalike audiences and identify customer segments that they can create personalized marketing campaigns for.
Many CDPs, such as the Brevo CDP, already have recipes for segmenting audiences into the most important categories like purchase frequency and average order value.
Data can also be sent to business intelligence (BI) and analytics tools to help you report on specific metrics, measure operational efficiency, and do further analysis.
Eliminate data silos. A customer data platform brings all of your customer information together in a single source of truth. No more trying to patch together scattered data from various software and documents.
Get higher-quality data. You decide what data you want to centralize. Your CDP platform makes sure each customer profile is unified and free from duplicate information. Data is also updated automatically between your CDP and connected input and output sources.
Create a consistent and personalized customer experience on all channels. Having customer data that is synced between all of your tools is key for creating a consistent omnichannel customer experience. Your messaging will be more relevant to your audience and sent at the right time, which will strengthen customer engagement.