What is your current target group in terms of demographics and other characteristics?
Which business processes in the company support the development of an existing brand and which ones slow it down?
What is the competitive environment in the industry in which the company operates?
What are the brand's strengths and telecommunication industry in israel weaknesses compared to its competitors? What prevents it from being more visible and recognizable?
How does the current image affect the level of customer trust and loyalty? What associations does the brand evoke?
What processes are taking place in the industry and what trends determine its development?
The result of such an analysis should be an understanding of whether comprehensive changes are needed or whether a partial rebranding of the company will suffice .
Resource Analysis
The company's capabilities do not always match its desires: it is possible that there will not be enough funds for all the planned changes. Before starting the rebranding and developing a concept, it is necessary to make sure that the company can afford a radical change. It is therefore worth determining the available budget, possible sources of financing and taking into account unforeseen expenses.
Creating a strategy
It is a kind of "map" for the main directions of the rebranding, also containing a list of tools and resources needed to implement the entire concept. Using internet marketing will help you effectively communicate the changes resulting from the rebranding. Remember that a solid strategy is the foundation, but be ready to adapt it to changing market conditions and circumstances beyond your control.
Redesign
This involves designing a new image in accordance with a previously developed concept and with the involvement of specialists – branding, advertising and design agencies.
Testing
To evaluate the results, it is worth creating a focus group or conducting surveys. This will allow you to understand how representatives of the target group will react to the changes. Only after collecting and analyzing the results can you start an advertising campaign for the new version of the brand. If the data obtained is not satisfactory, at this stage the necessary corrections to the concept are made.
