Marketing in the Metaverse
Posted: Sat Dec 07, 2024 9:28 am
Some define the Metaverse as the natural evolution of the Internet as we know it, but more specifically it is an extension of existing virtual worlds , such as online gaming . The Metaverse differs from these in its quality of being a shared world in real time, in which users can interact with each other and with virtual objects in a similar way to how they do offline .
As the Metaverse becomes more popular, we can discern great potential in areas such as education or entertainment, but the area in which the greatest impact is expected is in marketing and advertising, as it has the list of malta whatsapp phone numbers ability to radically transform the relationship between brands and their customers .
2.1. Projections of marketing, advertising in the metaverse and virtual reality
Currently, the main advertising formats in the Metaverse partly replicate those of traditional or digital marketing campaigns: an example of this are banners, pop-ups or billboards in various virtual environments outside of brands, such as video games. But the Metaverse also allows companies to create their own virtual worlds to promote their products and services , a trend that will progressively spread. These worlds include virtual stores and memorable online events , which can be shared with friends and family and which allow direct and personal interaction with the brand.
With digital marketing, generic advertising strategies have become obsolete in favor of personalized ads – the Metaverse will also allow for an even greater degree of personalization : as users spend more time in virtual environments, companies can collect more data about their customers or potential customers and use this information to create more precise, relevant and effective campaigns .
If you want to know more about the use of Big Data in marketing, you may also be interested in reading: Digital marketing trends for 2023
As the Metaverse becomes more popular, we can discern great potential in areas such as education or entertainment, but the area in which the greatest impact is expected is in marketing and advertising, as it has the list of malta whatsapp phone numbers ability to radically transform the relationship between brands and their customers .
2.1. Projections of marketing, advertising in the metaverse and virtual reality
Currently, the main advertising formats in the Metaverse partly replicate those of traditional or digital marketing campaigns: an example of this are banners, pop-ups or billboards in various virtual environments outside of brands, such as video games. But the Metaverse also allows companies to create their own virtual worlds to promote their products and services , a trend that will progressively spread. These worlds include virtual stores and memorable online events , which can be shared with friends and family and which allow direct and personal interaction with the brand.
With digital marketing, generic advertising strategies have become obsolete in favor of personalized ads – the Metaverse will also allow for an even greater degree of personalization : as users spend more time in virtual environments, companies can collect more data about their customers or potential customers and use this information to create more precise, relevant and effective campaigns .
If you want to know more about the use of Big Data in marketing, you may also be interested in reading: Digital marketing trends for 2023